Center Parcs is in the short break holiday business with five Villages across the U.K.; Sherwood Forest in Nottinghamshire, Elveden Forest in Suffolk, Longleat Forest in Wiltshire, Whinfell Forest in Cumbria and Woburn Forest in Bedfordshire. To show that these Villages with acres of forests are a great place for families to come together, London agency Brothers and Sisters created this TV ad celebrating the forest environment as an immersive playground.
Directed by Eric Lynne of Partizan and using the well-known children’s game of consequences, the TV commercial follows a family of four through the forest telling a story. Starting as all good stories do with “once upon a time,” the imaginative tale builds between mom and dad, son and daughter–each sharing different lines. The characters from their imaginative story, including a robot, a leaf monster and a great forest whale, magically spring to life around them as the story builds.
Electric Theatre Collective collaborated with Hollywood concept artists who have worked on movies for the likes of Marvel to design the characters in the 50-second spot titled “The Forest is your Playground.” The characters took over two months to develop, with painstaking detail to ensure they fit naturally in the forest environment. The piece took 1,200 hours of animation in addition to the time spent modeling and lighting each of the characters.
Colin Whaley, sales and marketing director at Center Parcs, commented, “Our research shows that in modern life, parents rarely get the chance to get on the same level as their children and give them undivided attention. This new campaign shows how through imaginative play and simply using the things around you such as the forest and nature, you can be together as family.”
CreditsClient Center Parcs Agency Brothers and Sisters, London Andy Fowler, executive creative director; Robbie Ferrara, Andy Drugan, creative team; Phoebe Rixon, producer; Nicola Ridley, executive producer. Production Partizan Eric Lynne, director; Arnaud Potier, DP. Editorial Walter Mauriot, editor. VFX/Post Electric Theatre Collective Sian Jenkins, postproduction producer; Ryan Knowles, lead VFX; James Belch, assistant VFX; Dean Robinson, lead CG; Paul Templeman, lead animator. Sound Design 750MPH Sam Ashwell, sound design. Media Planning/Buying Blue 449
The Best Work You May Never See: C3P, No Fixed Address Show Us There Are No “Safe Spaces” In Canada When Kids Are Online
Creative agency No Fixed Address has partnered with the Canadian Centre for Child Protection (C3P) to raise awareness about the alarming increase in online child sexual exploitation in Canada. The “Safe Spaces” campaign alerts parents to the fact that nowhere is currently safe for a Canadian child--not their school, not their playground, not even their own bedroom--as soon as they’re online.
This “Safe Spaces” public service film--directed by Amélie Hardy via production company Carton Rouge--features the mothers of six victims of online sexual exploitation, telling their kid’s stories from the same places they assumed their child would be safe. These courageous moms have not only suffered the nightmare of what happened to their children, they’ve suffered under the assumption by many Canadians that it is somehow their fault for not keeping their children safe. This is the preconception the “Safe Spaces” campaign seeks to change. This can happen to anyone. Predators are everywhere online. And they’re targeting everyone. The campaign is urging Canadians to support the federal government’s Online Harms Bill, which would require social media companies to provide meaningful protection to children online.
“These courageous moms chose to share their heartbreaking stories to help Canadians understand why we desperately need legislation to protect our children from dangerous spaces online, just like we do offline,” said Lianna McDonald, executive director of C3P. “This is why we need safety regulations for the platforms kids use every day, as proposed in the Online Harms Bill.”
Alexis Bronstorph, chief creative officer at No Fixed Address, said, “We were blown away by the courage of these moms for sharing their stories.... Read More