Roger Federer and Anne Hathaway are in a screening room to see their commercial for Switzerland Tourism only to discover that they can barely see themselves in it. That's because the true star of the spot is the beauty of Switzerland itself; hence the ad's title: "No One Upstages the Grand Tour of Switzerland."
Hathaway and Federer are a bit miffed that their stars have been eclipsed. Adding insult to injury is Federer informing her that a certain major actress named Meryl passed on the spot, making Hathaway the second choice.
The tongue-in-cheek comedy spot–which at the same time showcaes the grandeur of Switzerland–was directed by Bryan Bucklery via Stories AG, Zurich, for agency Wirz BBDO, Zurich.
Music/sound design/audio post house was Beacon Street Studios.
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Credits
Client Switzerland Tourism Agency Wirz BBDO, Zurich, Switzerland. Livio Dainese, Alain Eicher, Johannes Raggio, Luigi Vitiello, Artur Faria, Jannic Mascello; Bjorn Bippus, Adrian Busse, creative team; Erasmo Palomba, producer; Kathrin Jesse, Julia Ewers, strategy; Cosima Lang, Laura Saner, storyline. Production Stories AG, Zurich Bryan Buckley, director; Gary Shaw, DP; Yves Bollg, Matt Buels, exec producers; Anna Fueter, Matthew Lefebvre, producers. Florian Nussbaumer, Hannah Stone, line producers; Editorial Cabin Editing Co. Chan Hatcher, editor; Michelle Dorsch, producer.. Music/Sound Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, music; Lindsey Lerman, producer; Rommel Molina, sound design. Audio Post Beacon Street Studios, Venice, Calif. Rommel Molina, mixer; Kate Vadnais, executive mix producer.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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