Agency BSSP created Blue Shield of California’s “More Than A Color” campaign, which includes this centerpiece black-and-white :60 showing us the positive meaning of “Blue.” Identified as “Blue” are progressive actions and developments brought about by people in response to–and often in the face of–adversity and negative circumstances. The emerging good includes inclusiveness, tolerance, building of communities, and health-promoting behavior.
Britton Caillouette of Farm League directed this spot as well as BTS short films which tell individual stories.
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Credits
Client Blue Shield of California Agency BSSP, Sausalito, Calif. Matthew Curry, chief creative officer; Sinan Dagli, creative director; Justin Hargraves, Ralf De Hower, Chris Cavalier, associate creative directors; Erin Ridgeway, sr. copywriter; Alex Anderson, sr. art director; Vince Genovese, executive director integrated production; Grace Lazarus, integrated producer. Production Farm League Britton Caillouette, director; Tim Lynch, exec producer; Jeff Tanner, producer. Postproduction Cleaver Nico Litonjua, editor, director of content; Fearghal O’Dea, post producer. Music South Music Ignacio Zas, Britt Fredensburg, producers; Robin Holden, Jon Darling, Dan Pritikin, composers.
After a hiker drops his Apple iPhone 17 Pro in a snowy forest, the device is discovered by a group of handmade puppet critters--a raccoon, bear, rat, owl, deer, squirrel, and others--who film themselves in a joyful musical sequence inspired by “Friends” originally recorded by Flight of the Conchords.
This holiday film, “A Critter Carol,” was directed by Mark Molloy of production house SMUGGLER for agency TBWA\Media Arts Lab. Read More
