The scene begins with an aerial view of a busy construction site. A close-up of the workers reveals a very tall and wide building, with construction workers walking up the sides with supplies, much like ants in an ant hill. The workers are using their Nextel walkie talkie phones to communicate because “Nextel helps groups get things done.” The final screen summarizes “Coast-to coast walkie-talkie, mobile credit card swipes and inventory management.”
Credits
Agency: TBWA/Chiat/Day, Inc Gerry Graf, executive creative director; Joel Rodriguez, creative director/art director; John Patroulis and Scott Kaplan, copywriters (Kaplan has since become an associate creative director at BBDO New York); Ozzie Spenningsby, director of broadcast production. Production Company: Smuggler StyleWar, director; Joe DeSalvo, DP; Patrick Milling Smith and Brian Carmody, executive producers; Jeff Miller, line producer; Allison Kunzman, head of production. Shot on location in Cape Town, South Africa. Editorial: MacKenzie Cutler Jun Diaz, editor; Staley Dietrich, assistant editor; Melissa Miller, producer. Postproduction: The Mill New York Fergus McCall, colorist; Tom Poole, assistant colorist; Angus Kneale, Jamie Scott, Dave Parker, Ian Plumb, Dirk Greene and Ben Turner, Flame artists; Tara DeMarco, Richard De Carteret and Anu Nagaraj, assistant Flame artists; Verity Grantham and Jo Arghiris, visual effects producers. Music: Fluid Judson Crane, composer; Da
The Best Work You May Never See: Sam Coleman Directs “Original Feeds Original” For KFC Africa Out of Ogilvy Johannesburg
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
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