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    Bullitt’s Anthony Leonardi III Directs Electrifying :90 for Lexus Tied to “Black Panther: Wakanda Forever” Via Walton Isaacson

    By SHOOTUpdated:No Comments3367 Views

    Lexus revealed its first electric vehicle, the RZ 450e, with blockbuster-level action in a campaign starring General Okoye (Danai Gurira) of Marvel Studios' Black Panther: Wakanda Forever and her all-female royal guard, the Dora Milaje. 

    Directed by Anthony Leonardi III of Bullitt for Walton Isaacson, this :90 titled “An Electric Future” culminates in an explosive car chase. Describing the campaign, Leonardi noted, “I hope people watch the ad and feel like they are in a great movie. For each Lexus spot, I treat the vehicle like a character, so like a Marvel character, the RZ 450e is the hero. It is the star, and I wanted viewers to feel like they are along for the ride.”

    Leonardi has a track record of helming spots tied to marvel Cinematic Universe properties (Tide/Dr. Strange, Old Spice/Thor).

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    Credits

    Client Lexus and Marvel Studios Agency Walton Isaacson Aaron Walton, CEO/founder; Shauna Williams, VP, head of production; Elsa Rubalcava, producer; Ricardo Trejo, executive creative director; Diori Thomas, creative director/writer; Erika Saca, creative director; Andrea Loza, sr. art director; Carlos Rivas, product specialist; Marisa Truitt, associate producer. Production Bullitt Anthony Leonardi III, director; Hillary Rogers, managing director; Jenni Sprunger, executive producer; Nathaniel Greene,  producer. Editorial Whitehouse Post Production Josh Bodnar, editor; Lucia Villalta, producer. VFX Framestore  Eric Rosenfeld, VFX set supervisor; Sean Dollins, VFX set support; Andrew Romatz, CG supervisor; Scott Tinter, VFX sr. producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Antony Leonardi IIIBullittWalton Isaacson



    The Best Work You May Never See: Writer-Director Steve Fuller’s AI Spec Spot For The Amazon Fire TV Stick

    Friday, March 6, 2026

    Steve Fuller wrote, directed and served as artificial intelligence creative lead on this AI spec film for the Amazon Fire TV Stick.

    Fuller took on the spec piece not as a tech demo but rather as a storytelling experiment. He was no stranger to AI going into the project, having deployed it for the past couple of years on treatments and as a means to supercharge his design work. Still, the veteran director--who’s enjoyed a longstanding relationship with Jeff Lewis’ The Directors Network--felt the need to learn and experience more when it came to AI. Thus he initiated a spec piece so he could integrate AI even better into his narrative toolbox.

    Spurred on by a desire to discover how his directing instincts could translate into the best utilization of AI resources, Fuller came up with a creative concept for a product he was a user and fan of--the Fire TV Stick. What if a treasure trove of iconic characters and worlds were racing towards a huge Fire TV Stick in the middle of a desert, converging there in order to compete for viewer attention? And the climax of the spot has a household about to make the fateful choice for what they’re going to watch from all these varied options and forms of entertainment.

    While via AI he was able to amass major celebrity talent and elements of blockbuster entertainment franchises for the Fire TV Stick adventure, that wasn’t the objective for Fuller who explained, “I was not trying to make a short film and suddenly have it star Brad Pitt or Tom Cruise. Instead I wanted to see if I could use AI to make a really big and epic commercial.” The spec project was designed to open up the opportunity to curate imagery, create video sequences--all the while making choices as a director. “I approached it as I... Read More

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