To introduce Puma Fragrances BodySprays, L’Oréal launches with Buzzman a digital campaign where soccer star Antoine Griezmann, after scoring a goal, helps guys who aren’t doing so well in their romantic pursuits.
However, gents should know that if Griezmann is not available, the smell of success is within their reach with six new Puma Fragrances deodorants.
Produced by Iconoclast and directed by Ernest Desumbila, this surprising and offbeat digital film just began its run online.
Client Puma Fragrances Agency Buzzman Georges Mohammed-Chérif, president/executive creative director; Julien Levilain, associate director; Souen Le Van, artistic director; Benjamin Dessagne, copywriter; Renaud Berthe, strategic planner; Titem Mouici, head of TV production; Julien Scaglione, head of social media; Loris Bernardini, head of creative social media. Production Iconoclast Ernest Desumbila, director; Solal Micenmacher, producer. Sound THE Music Panda-Desiigner
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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