Directed by production house MJZ’s Craig Gillespie (known for film work including I, Tonya and Lars & The Real Girl, and commercials for brands including Nike, Apple, Call of Duty, Snickers), this campaign for Vistaprint created by Austin, Texas-based agency CALLEN centers on different small business owners who each experience what could be a disastrous moment for their companies. Each business owner, though, tackles the challenge with ease, with the help of Vistaprint.
In this spot, “Ready for Anything,” a yoga instructor sees a meteor make a flaming impression on her studio. Not to worry. She’s nimble enough to take marketing advantage–and so is Vistaprint with everything she needs in terms of fashioning a new brand identity.
Vistaprint’s marketing campaign is running in the U.S., U.K. and France on YouTube.
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Credits
Client Vistaprint Agency CALLEN Craig Allen, founder, chief creative officer; David Hughes, managing director; Julianna Stimon, head of strategy; Kelly Marshall, brand director; Angela Dai, art director; Sam Carlson, copywriter; Matt Nail, Kyle Davis, Brandon Mugar, Reuben Hower, creative directors; Matt Mattingly, executive producer (Hone Production). Production MJZ Craig Gillespie, director; Emma Wilcockson, exe cproducer; Martha Davis, producer. Editorial Mackcut Gavin Cutler, editor; Gina Pagano, exec producer; Megan Heard, assistant editor; Marc Healy, sound design. Sound Design Henryboy Bill Chesley, sound designer; Kate Gibson, exec producer. Music Walker Abbey Hendrix, exec producer; Julianne Wilson, music supervisor; Christopher Keyes, engineer. VFX KEVIN Tim Davies, ECD/partner/lead artist; Sue Troyan, sr. exec producer/partner; Mike Dalzell, head of CG/CG lead; Jami Schakel, sr. VFX producer; Andrew Cowderoy, VFX producer; Rob Winfield, Susanne Scharping, Tim Bird, Steve Cokonis, Steve Gibbons, Robert Murdock, Brad Scott, 2D team; Carl Harders, Nico Sugleris, Matt Longwell, Kerry Graham, Bryan Repka, Igor Stefanovic, CG team.
Part of Apple’s “Great Ideas Start Here” creative platform, this film--directed by Francois Rousselet via production company Division Global for agency TBWA\Media Arts Lab--celebrates the creative process behind doing your best work with the help of the MacBook Pro featuring the all-new M5 Pro and M5 Max, bringing game-changing performance and AI capabilities to the world’s best pro laptop.
With an original jazz score by Grammy-winning composer Antonio Sánchez, the film--titled “The Best Performance Yet”--uses music to explore the rhythms of work and the joys of finding your flow. In the film, the familiar clicks and taps of work are replaced with musical notes. As each professional jams on their new MacBook Pro, their “instrument” is added to the orchestra. M5 Pro and M5 Max deliver up to 4x AI performance compared to the previous generation, and up to 8x AI performance compared to M1 models. The film culminates with a powerful musical crescendo--commending its best performance yet. Read More
