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    Home » CALLEN Partners With Maserati To Unveil Trofeo Collection

    CALLEN Partners With Maserati To Unveil Trofeo Collection

    By SHOOTFriday, August 14, 2020Updated:Tuesday, May 14, 2024No Comments3376 Views
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    Created in partnership with Maserati, this film from Austin, Tex.-based ad agency CALLEN unveils the automaker’s Trofeo collection.

    CALLEN, production partners and the Maserati team collaborated on this international production shoot from virtual locations all over the world. 

    Maserati has expanded the Trofeo collection: the Levante is joined by Ghibli and Quattroporte. The Ghibli and Quattroporte Trofeo are the fastest Maserati sedans ever.

    “These are beautiful, powerful machines. In making this, we put emphasis on finding a practical expression of their power—a symbol of the finely engineered chaos these engines produce. It was an honor to work with such an incredible brand. It’s rare that you get the chance to work on a product that you had posters of on your childhood wall,” said CALLEN founder and chief creative officer Craig Allen.

    Mau Morgo directed the spot, which was produced by Object Animal + Blur.

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    Credits

    Client Maserati Agency CALLEN, Austin, Tex. Craig Allen, chief creative officer/founder; Brandon Mugar, Reuben Hower, creative directors; Julianna Simon, head of strategy; Nick Sage, sr. freelance producer. Production Object Animal + Blur Mau Morgo, director; Albert Salas, DP; Aldo Guenther, producer; James Cunningham, exec producer. Editorial Marc Soria, editor; Sara Camacho Gutierrez, producer. VFX/Finishing The Mill Alex Candlish, creative director; Anastasia von Rahl, exec producer; Anita Emor, sr. producer. Sound Design/Mix Factory Studios Mark Hills, sound designer; Lou Allen, exec producer. Telecine The Mill Matt Osborne, colorist; Blake Rice, associate producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:CALLEN



    Top Spot of the Week: Cinematic Short From Greenpeace and ELVIS Treats Death Not As The End Of Activism But The Sequel

    Thursday, February 12, 2026

    London agency ELVIS has released this cinematic short film for Greenpeace, designed to inspire over-50s to leave a gift in their will--not out of duty, but in defiance. The work is part of the “We Won’t Rest in Peace” legacy campaign, positioning a gift after death to Greenpeace as a final act of protest.

    Directed by The Nott Brothers via production company Irresistible, the short borrows its language from cult comedy and protest cinema. Using dark humor, in-camera effects and expert puppetry, the film brings a skull, worms and an urn to life as unlikely protagonists--a cheeky, rebellious rallying cry for post-death activism.

    But it’s not all laughs. Woven throughout are the impassioned voices of real supporters, crying out from beneath the earth, a reminder that this rebellion is deeply personal and powered by people whose convictions refuse to stay buried. The campaign rolls out across cinema, social, digital and press. Across every touchpoint, supporters are portrayed not as passive donors, but as empowered activists whose beliefs now outlive them.

    The campaign also challenges how advertising traditionally speaks to older audiences. Research shows 62% of over-50s feel campaigns underestimate their appetite for activism--a blind spot Greenpeace and ELVIS were keen to meet head on.

    The work sits under ELVIS’s new Serious Entertainment proposition, which champions the power of entertainment to drive meaningful action for brands and causes alike.

    Camilla Yates, managing partner, strategy, ELVIS, said, “To change the world, you’ve got to throw a better party than the people destroying it. Greenpeace has always understood that protest needs energy and personality. Our job was to turn legacy giving into something people... Read More

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