Campbell’s Chunky is making a play to redefine how consumers think about satisfying their cravings with its new “Crush Your Cravings” campaign. Publicis Groupe’s Leo Chicago is the lead agency on the campaign which positions Chunky as a satisfying meal competing directly with QSR and frozen food categories rather than traditional soup.
The campaign includes this commercial featuring Washington Commanders’ star quarterback Jayden Daniels and teammate Tyler Biadasz–with a fun cameo from Jayden’s mother, Regina. We are taken to Jayden Daniels’ pantry turned man cave (“Chunky Mantry”), a special craveable meals space where he can enjoy food and football.
Neal Brennan of Caviar LA directed the two-spot package, including this humorous :15.
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Credits
Client Campbell’s Chunky Agency Leo Chicago Dean Paradise, executive creative director; Chris Von Ende, Lincoln Boehm, SVPs, creative directors; Stuart Tierney, Alex Zermeno, associate creative directors; Laura Frank, EVP, strategy director; Sean Logan, associate strategy director; Will St. Clair, executive producer; Valerie Ortiz, producer. Production Company Caviar LA Neal Brennan, director; Michael Sagol, managing director/exec producer; Tova Dann, exec producer; Cat Craven-Griffiths, head of production; Chloe Stella, line producer. Editorial The Den Matt Hilber, editor; Rana Martin, exec producer; Kortney Rubottom, sr. producer. VFX, Color & Sound Harbor Lauren Shawe, exec producer; Lauren O’Machel, producer; Karol Cybulski, colorist; Oisin O’Driscoll, head of color, advertising; Adam Mears, Joni Brandenburg, sr. color assists; Dan Brown, Sophie Sugrue, color assists; Sarah Banks, producer, color; Brad Martin, sr. producer, color; Jason Kerman, Flame artist; Pete Olson, sr. Flame artist; Katrina Nelken, sr. motion designer & VFX artist. Support from Basilic Fly; Jason Ryan, creative director, sound; Alex Levatter, assistant sound mixer.
Stink Studios is launching the latest campaign for disruptive golf brand MANORS, marking a new phase in an ongoing relationship that previously shaped the brand’s evolution and delivered its most effective campaign to date. The new campaign marks the second collaboration on a golf performance wear line between MANORS and Reebok.
Director Dan French of Stink UK now returns to expand the brand’s distinctive world with “The United Kingdom of Golf.” Built around the uniquely British rituals and mishaps of the game, the campaign celebrates everything golfers have to overcome just to play the game, transforming familiar frustrations into surreal absurdity.
Narrated by European Ryder Cup Captain Sam Torrance, golfers battle hurricane-force winds, they disappear into impossibly deep bunkers, become trapped in commuter buses, full gear and all, they search for lost balls amongst flash mobs of sheep, and even get frozen into blocks of ice. Each vignette is rooted in an everyday truth of golfing in the U.K., just escalated ever so slightly. Enduring it is an endearing challenge.
The campaign strategically continues MANORS’ ambition to position golf as a cultural pastime, rather than an exclusive sport for an older audience. By leaning into the shared experiences that unite golfers, they build a richer, more relatable brand world that extends beyond the course.
For French, whose previous work helped establish MANORS’ tone, the latest project deepens a creative language built on craft and cinematic comedy. Inspired by Renaissance composition, documentary photography, and executed with practical in-camera effects, the film balances hyper-real imagery and tactile production design.
“It was an exciting brief to build on the... Read More
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