“The Dream Still Lives,” a project concepted by Stevie Wonder and directed by Candice Vernon, has launched 50 years from the exact moment of Dr. Martin Luther King Jr.’s tragic death. In the film, entertainers, politicians, and athletes–including Wonder, former President and First Lady Barack and Michelle Obama, Katy Perry, Meryl Streep, Chadwick Boseman, Senator Kamala Harris, Trevor Noah, Dave Chappelle, and Bruce Springsteen–address personal hopes for the future as inspired by MLK’s Dream.
Produced by Bullitt Entertainment, the moving tribute to envisioning change encourages the public to make their voice heard through personal posts and positive action. People are invited to find and share inspiration here.
“I am honored that I have been chosen to be a part of the team to bring Stevie Wonder’s vision to life, and help keep the dream of Dr. Martin Luther King Jr. ever present. The project is so vital to the unity that we still strive for today, and serves as a reminder that we are all one human race,” said Vernon. “Together we can make the impossible possible, breaking the chains of discrimination for all groups, and create peace and harmony across the globe.”
Vernon’s body of work spans branded content, short films and episodic series. Vernon wrote, directed, and produced “Make America Great?” an award-winning short film that screened worldwide in the wake of the 2016 elections. A former advertising executive producer, Vernon has worked on projects with clients such as The Dollar Shave Club, Time Warner Cable, Jockey, and many more. Following production on Dream Still Lives, director Vernon signed with Bullitt for branded projects and advertising.
CreditsProduction Bullitt Entertainment Candice Vernon, director; Todd Makurath, chairman; Luke Ricci, president/exec producer; Allison Amon, EVP sales & business development; Noel Sullivan, EVP strategy; Jenni Sprunger, head of production; L. Vertel Scott, producer. Design Production SHIPPING & HANDLING Casey Price, creative director; Johannes Gamble, Raphael LaMotta, designers/animators; Scott Friske, exec producer; Dustin LaForce, producer. Editorial Spot Welders Ting Poo, editor; Carolina Padilla, exec producer; Robinson Eng, JC Nunez, Trevor Schulte, assistant editors. Color MPC Ricky Gausis, colorist; Meghan Lang, exec producer; Rebecca Boorsma, producer. Audio Formosa Commercials John Bolen, Hermann Thumann, mixers; Lauren Cascio, exec producer. Cast Stevie Wonder, President Barack Obama, Michelle Obama, Common, Megan Nicole, Tyler Oakley, The Chainsmokers; Mariah Carey, Whoopi Goldberg, Ryan Tedder, Michael Strahan, James Corden, Billy Crystal, Dave Matthews, Sen. Kamala Harris, Serena Williams, Dr. Keith Black, Lupita Nyong’o, Naomi Campbell, Katy Perry, Billie Jean King, Gloria Estefan, Samuel L. Jackson, Smokey Robinson, Demi Lovato, Tiger Woods, Noah Schnapp, Condoleeza Rice, Lilly Singh, Eva Longoria, Bette Midler, Rita Wilson, Secretary-General António Guterres, Elton John, Congressman Cedric Richmond, Chadwick Boseman, Janelle Monáe, Gayle King, Cher, Reverend Jesse Jackson, Robert De Niro, Luis Fonsi, Jimmy Kimmel, Jamie Foxx, Howard Stern, Kesha, Clive Davis, Charlie Puth, Lecrae, Nick Jonas, Kirk Franklin, Harry Styles, Garth Brooks, Andra Day, Dave Chappelle, Tony Bennett, SZA, Arturo Sandoval, Carmelo Anthony, Paul McCartney, Sadiq Khan (Lord Mayor of London), Trevor Noah, Darius Rucker, Lionel Richie, Marc Anthony, Yara Shahidi, Warren Buffett, Meryl Streep, Bruce Springsteen, Bon Jovi, Tim Cook, Mark Ronson, Mary J. Blige, Berry Gordy
Director Gary Freedman, adam&eveDDB Bring The Power Of Lloyds’ Banking App To A Daddy-and-Daughter Day
U.K. retail and commercial financial services provider Lloyds has launched its biggest-ever multi-channel campaign celebrating its refreshed and rebranded mobile banking app. The fully integrated campaign, created in partnership with creative agency adam&eveDDB, global brand consultancy Wolff Olins and media agency Zenith, brings together more than 500 different assets across the app, campaign executions, activations and digital strategy spanning AV, audio, outdoor, social, digital, influencer and gaming channels.
Part of the campaign is this “Daddy Daughter” :60 in which a father and daughter enjoy a day together--with papa using his credit card via the Lloyds app to pay for most everything his little girl desires, from an ice cream cone to a boat ride, costume apparel, a helium balloon, a movie and popcorn. It all adds up and that appears a bit concerning to dad as they enter a toy store together. It all changes, though, when he’s about to purchase a large stuffed animal and suddenly the charge card on his app is declined. The awkward moment melts away when the girl says that’s all right, dad, and she skips out of the store.
His smartphone then reveals a smart feature on his Lloyds app--being able to freeze and unfreeze your card in an instant. He unfreezes his credit card once they’ve left the store.
Directed by Gary Freedman via production company MJZ, the charmingly humorous spot reflects the gist of the overall “The Power to do it all” campaign that’s designed to show how Lloyds’ revitalized mobile banking app puts the power of finance in people’s hands--for everyday banking and beyond.
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