To promote curbside service in this age of the pandemic, The Martin Agency teamed with director Max Malkin of PRETTYBIRD on this ode to curbs.
The Martin Agency was drawn to Malkin’s talents, in this case the ability to bring an inanimate object to life–in this case, the often overlooked curb which is now having its moment. These rounded cement protuberances are more popular than ever–if business is happening, it’s happening curbside. So it’s time to celebrate the curb with this Malkin-directed spot aptly titled “Curbs.”
With contactless CarMax Curbside, customers can shop online, then complete the purchase with a socially distanced curbside pickup at CarMax or opt to have the vehicle delivered right to your own curb.
Also as part of the campaign, The Martin Agency has turned out social media videos in which CarMax highlights the ways we can “get out without getting out”–from neighborhood “safaris” to drive-in weddings.
Client CarMax Agency The Martin Agency, Richmond, Va. Jerry Hoak, executive creative director; Anne Marie Hite, group creative director; Lindsey King, creative director; Dustin Dodd, art director; Graham Unterberger, copywriter; Tasha Dean, SVP, head of integrated production; Tricia Hoover, executive producer; Lauren Galanides, producer; Cecelia Parrish, strategy director; Stuart Good, strategy planner. Production PRETTYBIRD Max Malkin, director; Ali Brown, president; Tracy Hauser, director of production; Matt Wersinger, producer. Editorial Friendshop! Ben Suenaga, partner/lead editor; David Bryen, assistant editor; Melissa Mapes, managing director; Adam Roe, sr. producer. Postproduction Superjoy Peter Charles, sr. Flame artist; Marissa Walker, Flame assistant; Katherine Leatherwood, sr. post producer; Brian Creech, head of production. Audio Post Rainmaker Isaac Whalen, producer; Jeff McManus, engineer/mixer. Color Company 3, NY Sofie Borup, colorist; Alexandra Lubrano, producer. Music Halo Music & Sound Peter Gannon, exec producer.
We Are Pi Rolls Out Trailer For Nike-Backed Feature On Athletes With Olympic and Paralympic Dreams
Amsterdam-based creative agency We Are Pi debuted the trailer for Crois Pas Qu’on Dort (Don’t Think We’re Sleeping in English), an inspiring feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90-minute French language film, which was developed and produced by We Are Pi with the support of Nike, will premiere in mid January 2025 followed by a release in theaters at the end of January. It follows three protagonists from Paris and its suburbs: Charles-Antoine, a runner with an intellectual disability who won Gold at the Tokyo Paralympics and is competing in this year’s Paralympics; and Leyna and Maysane, French twin sisters and heirs to their Laotian-Algerian family’s very own taekwondo dynasty who are coached by their father and dream of competing in taekwondo at Paris 2024. The athletes were followed by a film crew over the course of five years, recording how their stories, their lives and their sporting achievements unfold over time. The film combines the rawness and intimacy of their everyday lives with the audacity of their sporting dreams, with their stories culminating at the Paris 2024 Olympic and Paralympics. Crois Pas Qu’on Dort was created with the aim of inviting a new generation of athletes in France into sport by inspiring them with the stories of our protagonists and the transformative power that sport had on their lives. The production began over seven years ago in 2017 with nearly two years of extensive casting sessions that involved viewing around 500 profiles of athletes. Two directors, Nick Walters and Lou Marillier, English and French, respectively, subsequently followed the selected young protagonists closely as they pursued their... Read More