CarMax, the used car retailer known for promoting “the way car buying should be,” understands that sometimes the best way to appreciate doing things the right way is by showcasing the wrong way. In collaboration with the Beetlejuice Beetlejuice team–which is elated given that the movie topped this weekend’s North American box office–CarMax is taking a playful approach to show what car buying shouldn’t be. Showing a family’s nightmarish car-buying experience by turning a character from the movie into possibly the most devious car salesman ever, the campaign, titled “BeetleMax: The Way Car Buying Shouldn’t Be,” humorously illustrates what to avoid when purchasing a car, highlighting CarMax’s commitment to providing a trustworthy and enjoyable car-buying experience for the whole family.
The campaign, concepted by The Martin Agency and directed by Ulf Johansson via Smith and Jones Films–includes this hero spot depicting a car dealership, Beetlemax, run by Beetlejuice himself.
“Beetlejuice is among Warner Bros. most beloved franchises and continues to be sought out by audiences of all ages. Theatrical partnerships with brands like CarMax and their BeetleMax campaign are exciting because they allow us to extend the cinematic world for moviegoers and offer an enhanced entertainment experience. We are thrilled to be partnering with CarMax in such an innovative and immersive way for Beetlejuice, Beetlejuice,” said Dana Nussbaum, EVP of worldwide marketing for Warner Bros. Pictures.
CreditsClient CarMax Agency The Martin Agency Danny Robinson, CEO; Jerry Hoak, chief creative officer; Alanna Strauss, chief entertainment officer; Anne Marie Hite, SVP, group creative director; Lindsey King, Karen Zack, creative directors/art directors; Tyler Archibald, creative director/copywriter; Heather Collier, SVP, executive producer; Liza Miller, sr. content producer. Production Smith and Jones Ulf Johansson, director; Philippa Smith, exec producer; Andrzej Sekula, DP. Editorial Cut+Run Frank Effron, editor; Amburr Farls, exec producer; Brian Mulvey, sr. producer. VFX/Finishing Framestore UK Telecine Company 3 NY Jean-Clement Soret, colorist; Edwin Elkington, producer. Music Walker Sara Matarazzo, managing director; Dottie Scharr, exec producer; Neha Ewell, sr. producer; Samantha Zirin, associate producer. Mixing & Sound Design Heard City Mike Vitacco, mixer & sound designer; Nick Duverny, exec producer.
Director Gary Freedman, adam&eveDDB Bring The Power Of Lloyds’ Banking App To A Daddy-and-Daughter Day
U.K. retail and commercial financial services provider Lloyds has launched its biggest-ever multi-channel campaign celebrating its refreshed and rebranded mobile banking app. The fully integrated campaign, created in partnership with creative agency adam&eveDDB, global brand consultancy Wolff Olins and media agency Zenith, brings together more than 500 different assets across the app, campaign executions, activations and digital strategy spanning AV, audio, outdoor, social, digital, influencer and gaming channels.
Part of the campaign is this “Daddy Daughter” :60 in which a father and daughter enjoy a day together--with papa using his credit card via the Lloyds app to pay for most everything his little girl desires, from an ice cream cone to a boat ride, costume apparel, a helium balloon, a movie and popcorn. It all adds up and that appears a bit concerning to dad as they enter a toy store together. It all changes, though, when he’s about to purchase a large stuffed animal and suddenly the charge card on his app is declined. The awkward moment melts away when the girl says that’s all right, dad, and she skips out of the store.
His smartphone then reveals a smart feature on his Lloyds app--being able to freeze and unfreeze your card in an instant. He unfreezes his credit card once they’ve left the store.
Directed by Gary Freedman via production company MJZ, the charmingly humorous spot reflects the gist of the overall “The Power to do it all” campaign that’s designed to show how Lloyds’ revitalized mobile banking app puts the power of finance in people’s hands--for everyday banking and beyond.
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