Walter, the cat who acts like a dog, is back! He and his owner head out in a Chevy Silverado Trail Boss for some epic snow day adventures in this spot directed by Spencer Riviera of O Positive for agency Commonwealth//McCann.
With a two-inch lift and Goodyear® Duratrac tires, this truck is ready for off-roading right from the factory. And so is Walter.
Client Chevy Silverado Agency Commonwealth//McCann Gary Pascoe, chief creative officer; Bob Guisgand, Duffy Patten, executive creative directors; Gary Golden, Gary Wise, creative directors; Mike Brooks, creative director, still & motion; Miya Petrovic, creative operations director; Paul Renusch, director of broadcast production; Kelly Balagna, Adam VanDyke, executive producers. Production O Positive Spencer Riviera, director; Marc Brill, exec producer; Brady Vant Haul, producer. Editorial HutchCo Technologies Jim Hutchins, editor; Jane Hutchins, exec producer; Austin Hickman-Fain, cutting assistant. VFX The Mill Keith Sullivan, VFX supervisor; Mandy Harris, exec producer; Katharine Mulderry, producer. Sound Lime Studios Rohan Young, sound designer/mixer; Susie Boyajan, exec producer; Jeremy Nichols, audio mix assistant.
Once again, this holiday season, BBDO New York and the American Red Cross have launched a campaign underscoring the urgent needs of families disrupted by disasters--something that occurs every eight minutes across the country, over 7,000 times during the
holidays alone.
Running on TV and online through December, the campaign include this PSA titled “Packing,” directed by Anthony Frattolillo via One Free Play. The spot begins with a family that appears to be preparing for a trip. But the mood shifts dramatically when it is revealed the reason they are really packing is an imminent wildfire, and that they are evacuating to a Red Cross shelter. The spot ends with a call to action: “They’re relying on us. We’re relying on you. Please donate.”
BBDO associate creative director Nicole Dombey shared, “I experienced an evacuation as a child, and I’ll never forget the quiet confusion of that moment. As a team, we wanted to capture that mix of innocence and uncertainty families feel in those moments.”
Director Frattolillo stated, “I’ve packed that same car three times, sat in that same traffic jam, worrying about my safety and the safety of my family, thinking we might not see home again. So when we made this film, I wanted people to feel what that moment is really like, the fear, the uncertainty, and the hope that someone will be there when you need them most.”
