Walter, the cat who acts like a dog, is back! He and his owner head out in a Chevy Silverado Trail Boss for some epic snow day adventures in this spot directed by Spencer Riviera of O Positive for agency Commonwealth//McCann.
With a two-inch lift and Goodyear® Duratrac tires, this truck is ready for off-roading right from the factory. And so is Walter.
CreditsClient Chevy Silverado Agency Commonwealth//McCann Gary Pascoe, chief creative officer; Bob Guisgand, Duffy Patten, executive creative directors; Gary Golden, Gary Wise, creative directors; Mike Brooks, creative director, still & motion; Miya Petrovic, creative operations director; Paul Renusch, director of broadcast production; Kelly Balagna, Adam VanDyke, executive producers. Production O Positive Spencer Riviera, director; Marc Brill, exec producer; Brady Vant Haul, producer. Editorial HutchCo Technologies Jim Hutchins, editor; Jane Hutchins, exec producer; Austin Hickman-Fain, cutting assistant. VFX The Mill Keith Sullivan, VFX supervisor; Mandy Harris, exec producer; Katharine Mulderry, producer. Sound Lime Studios Rohan Young, sound designer/mixer; Susie Boyajan, exec producer; Jeremy Nichols, audio mix assistant.
Apple, Director Aoife McArdle “Capture” Cinematic Slow-Motion Filmmaking On iPhone 16 Pro
Aptly titled “Capture,” this spot from Apple’s in-house creative ensemble shows the high caliber mobile filmmaking of which the iPhone 16 Pro is capable. Directed by Emmy and DGA Award nominee (for Severance) Aoife McArdle via production company SMUGGLER--and lensed by cinematographer Edu Grau--the commercial captures the iPhone’s ability to record in 4K120fps ProRes and then adjust playback speed after capture in the Photos app to create cinematic slow-motion filmmaking. This breathtaking imagery is showcased in a wide range of circumstances--from epic action to intimate moments.
The tagline: “Hollywood in your pocket.”
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