Chandelier Creative lauched this irreveremt commercial directed by Brian Billow of O Positive for Noah x PUMA. Titled “Winning Streak,” the spot–part of the new “Dare to unbare” campaign–showcases the retro chic Noah x PUMA apparel line against the backdrop of a tennis match disrupted by a “streaker”
“Winning Streak” turns the concept of streaking upside down. In this case, the would-be streaker finds is fully clothed–in a Noah X PUMA ensemble–in a stadium in front of a naked audience as he interrupts a crucial moment in a high-profile match between nude tennis players.
“It was awesome working with a creative team who embraced being disruptive,” said Billow. “Turning the streaker trope on its head was a blast. Also shooting with a hundred naked people wasn’t too bad.”
Chandelier Creative’s chief creative officer Michael Scanlon said, “Brian’s work beautifully challenges the way we see the world, and with this film we wanted to be a bit poetic yet irreverent. Definitely with the intention to make people think and smile.”
Client Noah X PUMA Agency Chandelier Creative Michael Scanlon, chief creative officer; Eva Jane Hogan, creative director; Spencer Gervasoni, director of strategy; Silas Helm, art director; Emily Bernstein, copywriter; Katie Knab Oslen, production. Production Company O Positive Brian Billow, director; Ralph Laucella, Marc Grill, exec producers; Eric Liney,. producer; Kenji Katori, DP. Production Services The Lift, Mexico City Pablo Chozas, exec producer; Jose Aguirre, producer; Jorge Vujosevic, production designer; Paola Alfaro, Estelle Bailey Babenzien, wardrobe stylists. Editorial MackCut Ryan Steele, editor.
Apple, Director Aoife McArdle “Capture” Cinematic Slow-Motion Filmmaking On iPhone 16 Pro
Aptly titled “Capture,” this spot from Apple’s in-house creative ensemble shows the high caliber mobile filmmaking of which the iPhone 16 Pro is capable. Directed by Emmy and DGA Award nominee (for Severance) Aoife McArdle via production company SMUGGLER--and lensed by cinematographer Edu Grau--the commercial captures the iPhone’s ability to record in 4K120fps ProRes and then adjust playback speed after capture in the Photos app to create cinematic slow-motion filmmaking. This breathtaking imagery is showcased in a wide range of circumstances--from epic action to intimate moments.
The tagline: “Hollywood in your pocket.”
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