Chandelier Creative lauched this irreveremt commercial directed by Brian Billow of O Positive for Noah x PUMA. Titled “Winning Streak,” the spot–part of the new “Dare to unbare” campaign–showcases the retro chic Noah x PUMA apparel line against the backdrop of a tennis match disrupted by a “streaker”
“Winning Streak” turns the concept of streaking upside down. In this case, the would-be streaker finds is fully clothed–in a Noah X PUMA ensemble–in a stadium in front of a naked audience as he interrupts a crucial moment in a high-profile match between nude tennis players.
“It was awesome working with a creative team who embraced being disruptive,” said Billow. “Turning the streaker trope on its head was a blast. Also shooting with a hundred naked people wasn’t too bad.”
Chandelier Creative’s chief creative officer Michael Scanlon said, “Brian’s work beautifully challenges the way we see the world, and with this film we wanted to be a bit poetic yet irreverent. Definitely with the intention to make people think and smile.”
