This new integrated campaign out of creative agency Chemistry, “Insuring the Spirit of West Indies Cricket,” is from CG Insurance, official sponsor of the West Indies Cricket team at the T20 World Cup (which is being co-hosted by the Caribbean and United States). This is the first campaign Chemistry has launched for the Cricket West Indies partnership with CG. In 2023, Chemistry created the first brand character in the Caribbean space, “Aunt Angie” for CG.
The new campaign features former cricketer Dwayne Bravo (DJ Bravo), who was instrumental in the West Indies’ ICC T20 World Cup victories in 2012 and 2016. His hit song “Champion” became a global sensation during the 2016 ICC World Twenty20. Now, DJ Bravo has teamed up with CG’s Aunt Angie on an original song, “West Indies Deyah,” (live on Spotify, Apple Music, Amazon Music, YouTube Music, iTunes, and Instagram), a rallying cry for West Indies fans across the islands, and featured in this accompanying music video directed by Gil Green via 305 Films.
CreditsClient CG Insurance Agency Chemistry Chris Breen, chief creative officer; Mike Groenewald, Will Benham, EVPs/executive creative directors; Adam Millman, creative director; Nelle Thomas, sr. writer; Mobs Robertson, associate creative director; Alexa McGriff, group strategy director; Chris Endler, brand strategist; Renee Royal, VP, head of production; Chelsea Tafoya, sr. producer. Production Company 305 Films Gil Green, director; Bruno Breil, producer; Angel Barroeta, DP. Lina Palacios, wardrobe; Ekandem Esslet, choreographer. Editorial T David Binns, editor. Casting Ethnicity Models LaShawnna Stanley, casting director. Postproduction Moving Forward Studios Oscar Martinez, colorist; Leo Lovera, online editor. Music Song: West Indies Deyah; 47 Production; Dwayne “DJ” Bravo, featuring Kaycee ‘Aunt Angie’ Campbell, artists; Dwayne Bravo, producer; Dwayne “DJ” Bravo, Colin Wedderburn (Razor), composers. Mix & Mastered Black Shadow Studio Troyton Rami. Sound Design Swell Music Elad Marish, sound designer. Audio
We Are Pi Rolls Out Trailer For Nike-Backed Feature On Athletes With Olympic and Paralympic Dreams
Amsterdam-based creative agency We Are Pi debuted the trailer for Crois Pas Qu’on Dort (Don’t Think We’re Sleeping in English), an inspiring feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90-minute French language film, which was developed and produced by We Are Pi with the support of Nike, will premiere in mid January 2025 followed by a release in theaters at the end of January. It follows three protagonists from Paris and its suburbs: Charles-Antoine, a runner with an intellectual disability who won Gold at the Tokyo Paralympics and is competing in this year’s Paralympics; and Leyna and Maysane, French twin sisters and heirs to their Laotian-Algerian family’s very own taekwondo dynasty who are coached by their father and dream of competing in taekwondo at Paris 2024. The athletes were followed by a film crew over the course of five years, recording how their stories, their lives and their sporting achievements unfold over time. The film combines the rawness and intimacy of their everyday lives with the audacity of their sporting dreams, with their stories culminating at the Paris 2024 Olympic and Paralympics. Crois Pas Qu’on Dort was created with the aim of inviting a new generation of athletes in France into sport by inspiring them with the stories of our protagonists and the transformative power that sport had on their lives. The production began over seven years ago in 2017 with nearly two years of extensive casting sessions that involved viewing around 500 profiles of athletes. Two directors, Nick Walters and Lou Marillier, English and French, respectively, subsequently followed the selected young protagonists closely as they pursued their... Read More