This spot advances an initiative by LifeWTR to give exposure to artists whose work might otherwise go unseen due to their race, gender or sexual orientation. Titled “Life Unseen,” the ad is directed by Child of L.A.-based production company Color Creative for agency Direct Focus.
Music/sound house was Yessian Music.
Client LifeWTR Agency Direct Focus, Stamford, CT Scarlett Montanaro, creative director; Allie Mercurio, producer. Production Color Creative, Los Angeles Child, director. Editorial Wild Child Richard Cooperman, editor. Music/Sound Yessian Music, Detroit & New York Jacob Steele, Sita Steele, composers; Jeff Dittenber, Weston Fonger, sound designer; Michael Yessian, exec producer; Lars Makie, producer; Brian Yessian, creative director. Audio Post Vinyl Mix, New York Weston Fonger, mixer; Angelina Powers, sr. producer
After a hiker drops his Apple iPhone 17 Pro in a snowy forest, the device is discovered by a group of handmade puppet critters--a raccoon, bear, rat, owl, deer, squirrel, and others--who film themselves in a joyful musical sequence inspired by “Friends” originally recorded by Flight of the Conchords. This holiday film, “A Critter Carol,” was directed by Mark Molloy of production house SMUGGLER for agency TBWA\Media Arts Lab. Read More
