Nutritious tube feeding formula Compleat® debuted “What Is Better Than How,” the first-ever song centered on tube feeding featuring Sesame Street’s Elmo. This original song and accompanying video–directed by Eros. V. of production company WW7–celebrate tube-fed children.
In the song and video developed by Accompany Creative, Elmo visits families during mealtime and discovers the many ways children eat, from imaginative games and playful moments to different physical ways of receiving nourishment. The real families featured in the campaign live with the realities of tube feeding every day, and Compleat is proud to share their personal stories to help bring authentic representation to this community. The song celebrates that some people eat with a fork, some use a spoon, and some use a tube. This reinforces a simple message: it doesn’t matter how you eat, what matters is that you are nourished, loved and accepted.
The campaign aims to promote understanding of tube feeding nationwide, including the chance for parents and caregivers to create a personalized version of the song.
“For more than 55 years, Sesame Workshop has helped children see themselves and others reflected in the stories we tell,” said Jennifer Ahearn, sr. VP, global strategic partnerships, Sesame Workshop. “We’re proud to be part of Compleat’s campaign featuring Elmo, which shines a light on the tube-feeding community through a joyful and authentic story. Friends like Elmo have a unique ability to spark understanding, build empathy, and help children and families feel seen, included, and celebrated.”
