Free Range Humans, a digital content series, has premiered online. The show is from Corona Studios, newly launched for beer brand Corona by Anheuser-Busch InBev, which operates and markets Corona exclusively outside the U.S.
The first season of Free Range Humans consists of eight episodes, each 6 to 10 minutes long, profiling individuals who choose to break from routine in pursuit of more fulfiling lives in the great outdoors, turf familiar to the Corona brand which is linked to the beach and nature.
This episode, titled "The Wave Breaker," celebrates Darci Liu, a dancer who became China’s first professional surfer, using her knowledge to inspire and change perception as a surf coach, eco-entrepreneur and environmental advocate.
Klaus Obermeyer of Rocket Film directed Free Range Humans via Rocket Film for agency Pereira O’Dell and Corona Studios.
The first season of Free Range Humans can be viewed on Corona’s YouTube channel and other social platforms
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Credits
Client Anheuser-Busch InBev, Corona Global Agency Pereira O’Dell PJ Pereira, creative chairman, co-founder; Robert Lambrechts, chief creative officer; Nick Sonderup, executive creative director; Thiago Cruz, creative director; David Mattera, Ivan Rivera, sr. copywriters; Camilo Ruano, Pedro Sampaio, Perry Morton, sr. art directors; Estefanio Holtz, art director; Andre Bittar, copywriter; Som Perry, design director; Veronica Beach, executive producer; Erin Davis, executive interactive producer; Anthony Ramirez, sr. integrated producer; Molly Harrower, Kasia Olczak, Jon Serna, Nick Felder, producers; Tom Naughton, director of strategy. Casting Taking Over Production Corona Studios Production Company Rocket Film Klaus Obermeyer, director; Sara Eolin, managing director; Marla Whittaker, head of production; Melissa Forman, head of production; Chad “Frenchie” Alburtis, production manager; Chrisina Bolt, production coordinator. Field Production Daniel Holmes, producer/DP. Stock Research Giovanna Righini, stock researcher & clearances. Editorial Cosmo Street Editorial Edward Schroer, editor; Shiyu Hu, assistant editor; Kacie Gomez, producer; Marie Mangahas, head of production; Yvette Cobarrubias, exec producer. Music & Mix Quiet City Music + Sound Chris Jordao, Darren Solomon, Aaron Mirman-Heslin, Erik Della Penna, Dmitry Libman, composers. Animation The End Duda Isique, Helena Jardim, exec producers; Bruno Melo, postproduction coordinator; Rafael Falconi, matte painting; Renato Montoro, 3D; Guilherme Sarinho, Caique Veloso, VFX artists. Color Apache Digital Quinn Alvarez, colorist; Caitlin Forrest, producer; LaRue Anderson, exec producer. Online Ingenuity Studios David Lebensfeld, VFX supervisor/founder; Grant Miller, VFX supervisor; Kieley Culbertson, exec producer; Rachel Faith Hanson, VFX producer; Wen Qian, lead 2D compositor; Chad Sigston, lead online editor; Austin Witherspoon, Max Drenckpohl, online editors.
As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.
This long-form version of the spot, a :60, is running on YouTube.
Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”
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