Fruit of the loom fruits performing a country music video parody of a song called "You can't over love (your underwear)" sung by the apple. At the beginning of the video a little boy is standing at the window watching is father arrive home in the rain. Both are wearing fruit of the loom underwear and deriving comfort from them. Comedic lines include references of the comfort provided by the underwear because "comfort ain't just found in teddy bears." A sequence of homey scenes such as the mother hanging the underwear on a clothesline in the yard and close ups of the fruit characters continues until the end of the commercial.
CreditsAgency: The Richards Group, Inc. Ron Henderson, creative director/copywriter; Dennis Walker, creative director/art director; Sheri Cartwright, producer. Shot on location in Thousand Oaks, Calif. Production Company: UNCLE Wayne Holloway, director; Ramsey Nickell, DP; Brian Farhy and Eric Bonniot, executive producers; Stephanie Bedell, producer. Editorial: charlieuniformtango Jack Waldrip, editor. Postproduction: The Syndicate Beau Leon, colorist. Music: Wojahn Bros. Music Scott and Roger Wojahn, co-CEOs/composers; Dara Norris, producer. Audio: charlieuniformtango Russell Smith, mixer.
Apple, Director Aoife McArdle “Capture” Cinematic Slow-Motion Filmmaking On iPhone 16 Pro
Aptly titled “Capture,” this spot from Apple’s in-house creative ensemble shows the high caliber mobile filmmaking of which the iPhone 16 Pro is capable. Directed by Emmy and DGA Award nominee (for Severance) Aoife McArdle via production company SMUGGLER--and lensed by cinematographer Edu Grau--the commercial captures the iPhone’s ability to record in 4K120fps ProRes and then adjust playback speed after capture in the Photos app to create cinematic slow-motion filmmaking. This breathtaking imagery is showcased in a wide range of circumstances--from epic action to intimate moments.
The tagline: “Hollywood in your pocket.”
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