Massy Arias, a fitness instructor and Instagram influencer who’s become the face of CoverGirl, gives her mascara a workout in this energetic spot directed by Matt Lambert of PRETTYBIRD for Droga5 New York.
Music/sound design house was SOUTH Music and Sound Design, with audio post from Wave Studios.
CreditsClient Covergirl Agency Droga5 New York Mike Ladman, music supervisor. Production PRETTYBIRD, Culver City, Calif. Matt Lambert, director. Music/Sound SOUTH Music and Sound Design, Santa Monica, Calif. Jon Darling, Dan Pritikin, composers; Robin Holden, composer/sound designer. Audio Post Wave Studios, New York, London Chris Afzal, Ed Downham, mixers; Vicky Ferraro, exec producer; Ruth Eaton, producer; Aaron Reynolds, executive creative director.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Desโreeโs famed music track โYou Gotta Be.โ [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More