CP+B in Boulder, Colo., created this “Coaches vs. Cancer: Hardwood Heroes” campaign tied into the NCAA basketball championship March Madness for automotive client Infiniti. Centerpiece of the campaign is an eight-part mini-documentary focusing on two basketball teams consisting of cancer survivors who will play a live game during Final Four weekend. The game will be broadcast on CBS during the NCAA semifinals.
Guiding the teams are two former NCAA basketball coaches, Tom Pender and Jim Harrick.
Here is the intro video to the campaign directed by Richard Bullock of Hungry Man.
More than 70 million March Madness brackets are filled out every year in hopes of taking home a big payday. But this year, Infiniti created a bracket that actually gives back. For each round of the NCAA tournament, every winning pick selected at www.cbssports.com/infiniti generates a donation for the Coaches vs. Cancer charity.
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Credits
Client Infiniti Motor Company Ltd. Agency CP+B, Boulder, Colo. Ralph Watson, VP/chief creative officer; Michael Raso, VP/executive creative director; Shannon Gibney, associate creative director/art director; Ryan Contillo, sr. copywriter; Kate Hildebrant, VP/director of video production; Aymi Beltramo, VP/executive integrated producer; Jackie Maloney, integrated producer; Chelsea Lines, content manager; John Frazier, John Heathfield, director of product strategy. Production Hungry Man Richard Bullock, director; Leora Backer Mohr, 1st assistant director; Kevin Byrne, Dan Duffy, Mino Jarjoura, Nancy Hacohen, exec producers; Josh Rothfield, producer; Alex Biotopoulos, production supervisor; Shane Kelly, DP. Editorial Plus Productions, Boulder, Colo. Nick Lofting, editor; Nick Rodriguez, assistant editor; Lennon Barnica, sr. producer. Postproduction Company 3 Stefan Sonnenfeld, sr. colorist; Rhubie Jovanov, telecine executive producer. Visual Effects Method Studios, Santa Monica, Calif. Kelly Bumbarger, lead compositor; Robert Owens, VFX exec producer; Paula Jimenez, VFX producer. Music JSM Music, NY Joel Simon, chief creative officer. Track: Uplifting Sparse Audio Post Lime Studios, Santa Monica Rohan Young, mixer; Susie Boyajan, exec producer; Ben Tomastik, mix engineer assistant.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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