When it comes buying a house, being “pretty sure” you can afford it isn’t enough. You have to be certain. That’s the premise which turns comedic in this Rocket Mortgage spot directed by Craig Gillespie of MJZ for Chicago agency Highdive.”
This “Certain Is Better” commercial–with music from SOUTH Music & Sound and sound design from Another Country–features actor/comedian Tracy Morgan who goes on an uncertainty-filled montage to prove that “pretty sure” is never the way to go–especially if that involves deciding to fight actor and former professional wrestler David Bautista.
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Credits
Client Rocket Mortgage Agency Highdive, Chicago. Chad Broude, Mark Gross, co-founders/chief creative officers; Patrick Burke, group creative director/writer; Chris Carraway, creative director/art director; Jeb Quaid, creative director/copy; Jen Passaniti, head of production/executive producer; Marianne Newton, sr. producer. Production MJZ, bicoastal/international Craig Gillespie, director; David Zander, president/exec producer; Emma Wilcockson, exec producer; Martha Davis, producer; Hoyte van Hoytema, DP; Jamie Vickers, production designer; Christian Van Fleet, 1st AD. Editorial Cutters Chicago Tim LoDolce, Grant Gustafson, Aaron Kiser, editors; Emily Tolan, assistant editor. Music SOUTH Music and Sound, Santa Monica, Calif. Dan Pritikin, Matt Drenik, creative directors; Rusty Logsdon, Jon Darling, composers; Ann Haugen, exec producer; Ignacio Zas, producer. Sound Design & Mix Another Country, Chicago. Peter Erazmus, sound designer/mixer; Tim Konn, exec producer; Louise Rider, producer; Josh Hunnicutt, audio assistant.
This long-form spot for RWJBarnabas Health--directed by The Hudson Dusters of Greenpoint Pictures for ad agency StrawberryFrog--takes us to New Jersey families in the places and moments that matter most during the holidays. As the largest healthcare provider in the state, RWJBarnabas Health aims to show up in the everyday spaces where people already gather.
Lensed in Nutley, Clifton and Montclair, the film for the “Jersey Spirit” holiday campaign uses a local cast of New Jerseyans to convey authenticity.
“With this campaign, we wanted to bottle up the spirit of New Jersey during the holidays--the humor, the hustle, the heart,” said Tyler DeAngelo, chief creative officer at StrawberryFrog. “Every story told, from ordering Taylor Ham at a diner to sitting around Nonna’s table for the seven fishes, is a celebration of the traditions that make this state so uniquely vibrant. RWJBarnabas Health plays a central role in helping our communities live those long, connected, meaningful lives. This campaign celebrates that spirit with warmth, nostalgia and just the right amount of Jersey attitude.”
In a joint statement The Hudson Dusters shared, “The holidays are the best time of the year in the tri-state. From the city decorated to a tee and everyone out in the streets bundled up to Jersey, where they decorate their homes and towns to the nines. The excitement is in the air at businesses, homes and diners. We loved creating an authentic spot for the folks of Jersey, some of the most prideful people in the country, who keep holiday tradition alive in a major way. We wanted the characters to be real. If you live in Jersey, you know them, they’re you, your neighbor, or at the diner down the block from you. We wanted it to be relatable and... Read More
