When it comes buying a house, being “pretty sure” you can afford it isn’t enough. You have to be certain. That’s the premise which turns comedic in this Rocket Mortgage spot directed by Craig Gillespie of MJZ for Chicago agency Highdive.”
This “Certain Is Better” commercial–with music from SOUTH Music & Sound and sound design from Another Country–features actor/comedian Tracy Morgan who goes on an uncertainty-filled montage to prove that “pretty sure” is never the way to go–especially if that involves deciding to fight actor and former professional wrestler David Bautista.
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Credits
Client Rocket Mortgage Agency Highdive, Chicago. Chad Broude, Mark Gross, co-founders/chief creative officers; Patrick Burke, group creative director/writer; Chris Carraway, creative director/art director; Jeb Quaid, creative director/copy; Jen Passaniti, head of production/executive producer; Marianne Newton, sr. producer. Production MJZ, bicoastal/international Craig Gillespie, director; David Zander, president/exec producer; Emma Wilcockson, exec producer; Martha Davis, producer; Hoyte van Hoytema, DP; Jamie Vickers, production designer; Christian Van Fleet, 1st AD. Editorial Cutters Chicago Tim LoDolce, Grant Gustafson, Aaron Kiser, editors; Emily Tolan, assistant editor. Music SOUTH Music and Sound, Santa Monica, Calif. Dan Pritikin, Matt Drenik, creative directors; Rusty Logsdon, Jon Darling, composers; Ann Haugen, exec producer; Ignacio Zas, producer. Sound Design & Mix Another Country, Chicago. Peter Erazmus, sound designer/mixer; Tim Konn, exec producer; Louise Rider, producer; Josh Hunnicutt, audio assistant.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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