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    Currys, AMV BBDO Turn To Comedy To Promote Tech Trade-Ins and Recycling

    By SHOOTUpdated:No Comments1373 Views

    Currys, the U.K.’s largest tech retailer, has launched its latest trade-in and recycling campaign–created by agency AMV BBDO, London.

    Currys is paying above-market prices to customers for old TVs, smartphones and domestic appliances. Consumers are urged to embrace more circular buying behaviors by trading in old pieces of tech that they no longer need, unlocking great discounts while reducing the volume of e-waste going to landfill. In “The Big Trade-In” campaign spots, including this one in which a woman brings in an old portable black-and-white TV set, the deals are so good that customers are shocked, as reflected in physical responses that thankfully Currys employees are prepared for–having donned a piece of protective equipment ahead of time that proves quite useful.

    The “How Much” comedy spots were directed by Kai Schonrath @ Nice Shirt, produced by Red Studios.

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    Credits

    Client Currys Agency AMV BBDO London Nicholas Hulley, Nadja Lossgott, chief creative officers; Jeremy Tribe, Dave Westland, creative directors & creative team; Trish Russell, producer. Media Agency Spark Foundry. Production Company Red Studios Kai Schonrath @ Nice Shirt, director; Richard Martin, producer. Editorial TenThree Gary Forrester, offline editor. Postproduction Coffee & TV Sound Studio Jungle Studios Chris Turner, audio postproduction.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:AMV BBDOKai Schonrath



    Bupa, Redwood@AMV London, Documentary Filmmaker Dorothy Allen-Pickard Tell “Health Stories”

    Thursday, June 12, 2025

    International healthcare company Bupa has launched “Health Stories,” a global campaign aimed at breaking down the barriers that prevent people from talking about their health.

    The reluctance of people to open up about health is a global issue across countries, cultures and socio-demographic groups. But speaking up about health concerns can help people access medical and emotional support earlier, reduce feelings of stress and isolation, and can lead to improved outcomes.

    Developed in partnership with creative agency Redwood@AMV, the campaign invited six people on their own unique health journeys to share the moment they first opened up about their condition.

    The campaign offers intimate insights into life-affirming stories of personal courage, resilience and triumph, exploring how talking about physical and mental health can have transformative long-term positive effects. These include navigating chronic conditions like Crohn’s disease and endometriosis, living with ADHD or limb difference, and surviving cancer--alongside a powerful account from Black Ferns international rugby player Ruby Tui on mental health.

    The launch comes as new research from Bupa reveals that 82% of people believe that talking about health experiences can support physical and mental health. Despite this, nearly one in two people (49%) say they have avoided addressing a health concern. Of those, over a third (39%) did so because they didn’t think it was serious, or were unsure if they needed a healthcare professional, and a quarter (24%) due to embarrassment or stigma.

    Shot by documentary filmmaker Dorothy Allen-Pickard, the aim of the films--including this two-minute piece--is to drive awareness and spark new conversations about health around the... Read More

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