Currys, the U.K.’s largest tech retailer, has launched its latest trade-in and recycling campaign–created by agency AMV BBDO, London.
Currys is paying above-market prices to customers for old TVs, smartphones and domestic appliances. Consumers are urged to embrace more circular buying behaviors by trading in old pieces of tech that they no longer need, unlocking great discounts while reducing the volume of e-waste going to landfill. In “The Big Trade-In” campaign spots, including this one in which a woman brings in an old portable black-and-white TV set, the deals are so good that customers are shocked, as reflected in physical responses that thankfully Currys employees are prepared for–having donned a piece of protective equipment ahead of time that proves quite useful.
The “How Much” comedy spots were directed by Kai Schonrath @ Nice Shirt, produced by Red Studios.
CreditsClient Currys Agency AMV BBDO London Nicholas Hulley, Nadja Lossgott, chief creative officers; Jeremy Tribe, Dave Westland, creative directors & creative team; Trish Russell, producer. Media Agency Spark Foundry. Production Company Red Studios Kai Schonrath @ Nice Shirt, director; Richard Martin, producer. Editorial TenThree Gary Forrester, offline editor. Postproduction Coffee & TV Sound Studio Jungle Studios Chris Turner, audio postproduction.
Top Spot of the Week: Director Jake Scott, Paramount Brand Studios “Make Your Gameday Epic” In “Gladiator II”-Inspired Pepsi Spot
Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More