In this anthem spot–titled “The Daring”–espousing Cadillac’s “Dare Greatly” philosophy, the unique accomplishments of such notables such as Richard Linklater, Anne Wojcicki, Steve Wozniak, Jason Wu and Njeri Rionge are featured.
Set in downtown New York, this atmospheric piece debuted during the Oscars telecast and was directed by Doug Liman and shot by cinematographer Janusz Kaminski for Publicis NY and London. Production company was Independent Media, Inc.
Client Cadillac Agency Publicis New York/Publicis UK Andy Bird, executive creative director, Publicis London; Joseph Johnson, executive creative director, Publicis NY; Carlos Figueiredo, executive VP, creative director; Jean Rhode, Roger Norris, VPs, creative directors; Lisa Bifulco, chief production officer; Lauren Schneidmuller, VP, executive producer; Jennifer Truss, associate producer; Theresa Notartomaso, music producer; Dylan Williams, global chief strategy and innovation officer; Carla Serrano, chief strategy officer; Julie Levin, chief marketing officer; Ben Zumsted, strategy director; Anthony Harris, strategist; Dawn Winchester, chief digital officer; Sabine Rohel, VP, creative director of digital design; Roman Tsukerman, VP, associate creative director; Lissa Robinson, executive interactive producer. Production Independent Media, Inc. Doug Liman, director; Janusz Kaminski, DP; Susanne Preissler, exec producer; Marc Siegel, head of production; Brad English, line producer, NY; Denise Rocchietti, line producer, L.A.. Visual Effects The Mill Melanie Wickham, exec producer; Jason Bartnett, producer; Gavin Wellsman, VFX lead; Hitesh Patel, VFX supervisor. Editorial Lost Planet Hank Corwin, editor/sound designer; Federico Brusilovsky, assistant editor; Krystn Wagenberg, exec producer; Lauren Hafner Addison, producer. Audio Sound Lounge Tom Jucarone, partner/mixer. Music (piano track) Asche & Spencer Matt Locher, exec producer. Music (licensed track) Edith Piaf “Non, je ne regrette rien”
To celebrate the 200th birthday of Johann Strauss II, the Vienna Tourist Board is launching an intergalactic premiere. The “Waltz into Space” mission will send Strauss’s masterpiece “The Blue Danube” into deep space.
For decades, “The Blue Danube” has been considered the unofficial “Anthem of Space,” famously immortalized in Stanley Kubrick’s “2001: A Space Odyssey”. Yet, surprisingly, this iconic Waltz by the famous Viennese composer was not included on either of the Voyager Golden Records--a collection of humanity’s greatest achievements, including a selection of 27 songs, that was sent by NASA to reach potential extraterrestrial life back in 1977.
On May 31 2025, Vienna will be setting the record straight in a campaign by agency Jung von Matt DONAU that amplifies its reputation as the city of music. In collaboration with the “Wiener Symphoniker” (Vienna Symphony Orchestra) and the European Space Agency (ESA), “The Blue Danube” Waltz will be broadcast to the farthest reaches of the universe, creating a timeless musical bridge between humanity and potential extraterrestrial life.
“The Blue Danube”, performed by the “Wiener Symphoniker” in Vienna at a special concert at Vienna’s MAK Museum on May 31, will be digitized and transmitted via the European Space Agency’s deep space communication facilities at Cebreros, Spain. The signal will continue indefinitely, traveling at the speed of light, and will surpass Voyager 1 in about 23 hours and 3 minutes.
To create awareness ahead of the mission, Jung von Matt created this humorous film that speculates on why “The Blue Danube” was not included on the Voyager Golden Records. The story revolves around the mission director (played by Adam... Read More
