HSBC Argentina has developed a plan to reduce its carbon footprint to 0 by 2030 and to help all its clients achieve it by 2050. That is why agency DAVID Buenos Aires launched a campaign to raise awareness on the unnecessary use of natural resources each time a bank receipt is printed in an ATM
73 million receipts are printed monthly in Argentina and most of them are discarded automatically without taking into account the time that it takes for the planet to generate the resources that are used to print them.
That is why for the new HSBC sustainability campaign “Let´s make the planet not pay the cost,” DAVID Buenos Aires highlighted the unnecessary use of resources through this animated spot directed by Javier Lourenco from BITT Animation.
In a joint statement, DAVID Buenos Aires ECDs Nicolás Vara and Ignacio Flotta shared, “The bank´s plan involves actions that go from the reduction of its own carbon footprint to the support of small, medium and large clients in the financing of the projects for their own transition to a more sustainable economy. Every change counts, no matter how big or small. In that sense, we wanted to work on a daily reality of ATM users which is the unnecessary ticket printing. If we print only when it’s necessary, we are saving valuable resources for all of us.”
CreditsClient HSBC Argentina Agency DAVID Buenos Aires Pancho Cassis, global chief creative officer; Nicolas Vara, Ignacio Florra, executive creative directors; Matias Paglieri, Gaston Duran, creative directors; Sabrina Henry, Agustin Aiassa, copywriters; Luiz Felipe Jaeger, Julian Tedesco, art directors; Jimena Oliva, head of production; Agustina Perez Ponce, producer; Manolo Jofre, head of strategy; Florencia Herrero, strategy director; Clara Noussan, strategist. Production Company BITT Javier Lourenco, director; Cristian Morales, VFX supervisor; Alvaro Ortega Bianchi, art direction; Federico Gomez Valdez, 3D lead; Guadalupe Tellado, exec producer; Mariela Fabregas, Pilar Ramirez, heads of production; Mailen Gayoso, coordination. Animation 2D Mutante TV 3D & Compositing BITT Sound FX Bamba Music Music Leo Sujatovich
Top Spot of the Week: Samsung, BBH Singapore, Director Rhys Thomas Get Fit For A Surf Holiday
Samsung’s new global campaign from BBH Singapore, featuring Samsung Health and Galaxy AI, tells the story of a young professional couple who compete to get fit for a surf holiday.
Titled “A Samsung Health Story: Racing to Fiji,” this film taps into Gen Z’s wellness dilemma and the fact that they can often find health information overwhelming; in particular, BBH Singapore took inspiration from young people who reference their “quarter life crisis” on social media. This film tells the story of Stacey and Steve who decide to go surfing in Fiji, something they did five years ago but haven’t done since they started their jobs. However, there’s one problem: they need to get fitter first.
Featuring a range of Galaxy products powered by Galaxy AI, they rebuild their fitness to prepare for the trip, competing playfully to spur each other on. We see them comparing their Energy Scores (a new feature on the Samsung Health app), recording their runs and swims on their Samsung Galaxy Watches, trying and failing to get fit at work and on their commutes and striving to improve in the run up to the trip. When they get there, however, there’s a fun twist, and the film ends on a cliffhanger.
The ad is expected to be the first in a series, which will develop the characters and their “world” in future episodes. This longform (two-and-a-half-minute) version of the spot delves deeper into the storytelling, in a fresh approach for Samsung’s product campaigns, while the shorter edits focus on driving exposure to specific features.
BBH Singapore also leaned into the entertainment aspect of the spot; it was directed by comedic specialist Rhys Thomas at Stink Films, who has a major TV background. Best known for his work on Saturday Night... Read More