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    Home » David Dobkin Directs Maroon 5’s “Middle Ground”

    David Dobkin Directs Maroon 5’s “Middle Ground”

    By SHOOTFriday, May 26, 2023Updated:Tuesday, May 14, 2024No Comments3291 Views
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    Directed by David Dobkin of RSA and Black Dog Films, this Maroon 5 music video, “Middle Ground,” features lead singer and rhythm guitarist Adam Levine, the band and their families recording the reflective acoustic song at a country house and adjacent barn.

    Dobkin deployed a softly lit, observational style to convey the kinship of the day.

    “When Adam first sent me the song, I told him we couldn’t put imagery to it. The lyrics are too good,” Dobkin recounted. “But then we kept talking and borrowed a page from Exile On Main Street, and decided to take a documentary-like approach and film the song being recorded at a house in the country…including the families hanging out. I’ve known Adam for over 20 years and the work together is always special to me. It’s been a great run!” 

    “Middle Ground” is Dobkin’s sixth video for Maroon 5. He also directed the viral smash “Sugar,” the video featuring the band crashing weddings all over the city as the wedding band, which amassed over 3.8 billion views. More recently, Dobkin directed “Girls Like You” featuring Cardi B and packed with female celebs, everyone from Ellen to Millie Bobby Brown, Tiffany Haddish, Sarah Silverman, Behati Prinsloo and many more.  

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    Credits

    Client Maroon 5, Interscope Production Company Black Dog Films David Dobkin, director; Jeff Pantaleo, Molly Bohas, Megan Dobkin, exec producers; Melissa Larsen, producer; Giles Dunning, DP;  Christian Zollenkopf, production designer. Editorial Bill Yukich, editor. Color Company 3 Stefan Sonnenfeld, colorist

    Media Type:Music Video
    ScreenWork Categories:Music Video
    Video Tags:Black Dog FilmsDavid DobkinMaroon 5



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

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    After 66 years of covering Commercial, Film & TV production & post, SHOOTonline ceased publishing as of Friday, August 28th, 2026.

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