David Findlay, who earned a slot in this year’s SHOOT New Directors Showcase, helmed this spec piece, You Know Where You Belong, as a visual poem celebrating the mind of the restless.
Cinematographer Farhad Ghaderi (nominated for a UKMVA this month) shot it on 35mm in Vancouver, BC. You Know Where You Belong was made with friends, OPC acting as exec producers and the support of local company Boldly and Montreal house Les Enfants.
Production David Findlay, director; Joaquin Cardoner, Mia Metz, Sultan Al Saud, producers; OPC, exec producers; Shelby Manton co-producer. Made in association with Boldly & Les Enfants. Farhad Ghaderi, DP; Kathleen Loski, production designer; Joseph Carney, 1st assistant director; Nina Maidment, stylist. Casting VAKA Katrin Braga, casting. Editorial Alexander Farah, editor. Sound Design Mitchell Allen Audio Mix Vapor Art Mullin Color Sam Giling, colorist. Cast Emma Johnson, Joe Dion Buffalo, Tatenda Hatugari, Tony Giroux, Andres Joseph, Dora Prieto, Sam Gilling, Tarique Imani Atkinson, Shar Michelle, Epik Bothe, Classic Bothe, Era Bothe, Chris Garnier, Nicole Harney, Jad Al Arid, Charmaine Wilson, Jazmine Campanale, Donald Sales, Jasmine Mander, Linda Watters, Nelson Wong, Amy King, Ivan Rickardliow, Cora Hall Special Thanks Adam Osten at Panavision, Jean-Sébastien Chambonnet at Mels, Anne Hubbell at Kodak, Alyssa Sinclair at Vapor, Anita Cirillo at Gallery Jones, Max Bailey, Paul Snider, Sarah McCarthey, Céline Ceillier
Almond Breeze is tapping into its target Millennials audience’s love of music and the Jonas Brothers to kick off the new year. Created by agency McKinney in partnership with CYLNDR Studios, this three-minute film follows the Jonas Brothers’ fictional “brand partnership agents,” Nate and Jane, who pitch the trio a series of wildly misaligned concepts for their partnership with Almond Breeze. First, there’s Kevin Jonas battling intergalactic “milky monsters” in a hyper-stylized AI action epic. Then the brothers transform via “generative” enhancements into fragrance-ad heartthrobs presenting Almond Breeze with awkward sensuality. The last idea shows the brothers in a throwback milkman fantasy that misses the mark entirely. After wading through the AI-fueled chaos, the brothers propose ditching the AI gimmicks and just delivering a straightforward truth about Almond Breeze being “really good.”
In collaboration with McKinney, the AI-driven sequences were executed by CYLNDR Studios, with early creative involvement shaping the AI scenes to play to the strengths and weaknesses of the platforms, guided by artistic sensibilities, creative direction, and design skills. The result is a long-form ad made from ads that poke at the cultural conversation around AI “slop,” using humor to highlight how easy it is to generate content today, but how rare it is to make something that actually resonates. The long-form film and the series of :30s, :15 :06s AI spots debuted last week, running across OTT, OLV and social.
This launch also kicks off the next phase of Almond Breeze’s partnership with Jonas Brothers, inviting influencers to develop their own AI Jonas Brother ads for the brand. Select submissions will be featured on Almond Breeze’s... Read More
