Football season is back (virtually for now)! Chelsea Pictures’ David Gordon Green remotely directs EA Sports Madden’s latest spot, “The Spokesplayer,” for agency Johannes Leonardo.
While NFL players are too busy creating, your Spokesplayer, King Keraun, is stepping into the spotlight and is here to report all that’s new wit this year’s EA Madden. Say goodbye to tradition and welcome to a whole new era with Madden 21.
Client EA Sports Agency Johannes Leonardo Omid Amidi, creative director; Brett Fisher, executive producer; Doug Moffitt, sr. producer; Meg Piro, Andrew Raine, Brendan Smith, strategists; Mina Mikhael, Jacobi Mehringer, art directors; Thomas Woods, copywriter. Production Chelsea Pictures David Gordon Green, director; Lisa Mehling, owner/exec producer; Pat McGoldrick, VP/exec producer; Shanah Blevins, sr. producer; Michael Simmonds, DP; Christopher Spellman, production designer; Brian Stevens, first assistant director; Greg Grill, production supervisor. Editorial Arcade Jeff Ferruzzo, editor; Sila Soyer, exec producer. VFX Preymaker Angus Kneale, chief creative; Verity Kneale, Melanie Wickham, exec producers
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
