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    DAVID New York, Director Dave Green Mobilize To Save Clash of Clans From “The Clashteroid”

    By SHOOTUpdated:No Comments157 Views

    “The Clasteroid,” a new campaign for the super popular video game Clash of Clans (Supercell), has been rolled out by agency DAVID New York.

    The campaign includes this film directed by Dave Green via production company Gifted Youth. The piece reports that 2007 FT3–a real asteroid that once threatened Earth but inexplicably disappeared in 2007, has reappeared and is headed straight towards players’ villages in the video game.

    Here’s the real reason 20007 FT3 initially went missing. Back in ‘07, Hank Green and a fellow scientist saved our world by digitizing the meteor and sending it to the world of Clash of Clans instead–with dire consequences once it hits now, some 18 years later. Though Green now lives as a popular science communicator on YouTube and TikTok, it now falls to him to make up for his decision by sending the new Meteorite Hammer into the game, kicking off Hammer Jam. Every year Clash of Clans players look forward to Hammer Jam. But this time, it’s a matter of life and death–and somehow avoiding the the destruction which a meteor can bring.

    André Toledo, chief creative officer, DAVID New York, said, “In Clash of Clans, the stakes are always high. But for this year’s Hammer Jam, we wanted to amp that up higher than ever with an event that threatens the world of Clash as we know it. Together with our Supercell partners and science communicator Hank Green, we built a conspiracy around a real meteor to create real stakes and launched it into the game with a short film that’s an homage to ‘80s and ‘90s’ sci-fi flicks. Now, it’s up to the fans to save their village from destruction.”

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    Credits

    Client Supercell, Clash of Clans Agency DAVID New York Pancho Cassis, global chief creative officer & partner; Daniel Lobaton, North America chief creative officer; Andre Toledo, chief creative officer; Lauren Varvara, executive creative director; Pedro Sattin, creative director; Seiji Wakabayashi, Thomas Nitti, associate creative directors; Brenda Morrison Fell, North America head of production; Tomas Diego, Katie Lemke, sr. producers; Sophie Freid, jr. producer; Paula Vampre, global chief strategy officer; Victoria Aldecocea, strategist. Production Gifted Youth Dave Green, director; Josh Morse, executive producer; Stephan Mohammed, line producer; Christen Sprenger, DP; Kasra Farahini, production designer. Editorial Arcade Edit Jeff Ferruzzo, editor; Sila Soyer, managing partner; Fanny Cruz, exec producer; Anna Butler, sr. post producer; Chris Angel, assistant editor.

    Genre:Comedy
    Media Type:Film: Short
    Video Tags:Dave GreenDAVID New YorkGifted Youth



    The Hudson Dusters Direct New Jersey Holiday Film For RWJBarnabas Health From Agency StrawberryFrog

    Monday, December 8, 2025

    This long-form spot for RWJBarnabas Health--directed by The Hudson Dusters of Greenpoint Pictures for ad agency StrawberryFrog--takes us to New Jersey families in the places and moments that matter most during the holidays. As the largest healthcare provider in the state, RWJBarnabas Health aims to show up in the everyday spaces where people already gather.

    Lensed in Nutley, Clifton and Montclair, the film for the “Jersey Spirit” holiday campaign uses a local cast of New Jerseyans to convey authenticity.

    “With this campaign, we wanted to bottle up the spirit of New Jersey during the holidays--the humor, the hustle, the heart,” said Tyler DeAngelo, chief creative officer at StrawberryFrog. “Every story told, from ordering Taylor Ham at a diner to sitting around Nonna’s table for the seven fishes, is a celebration of the traditions that make this state so uniquely vibrant. RWJBarnabas Health plays a central role in helping our communities live those long, connected, meaningful lives. This campaign celebrates that spirit with warmth, nostalgia and just the right amount of Jersey attitude.”

    In a joint statement The Hudson Dusters shared, “The holidays are the best time of the year in the tri-state. From the city decorated to a tee and everyone out in the streets bundled up to Jersey, where they decorate their homes and towns to the nines. The excitement is in the air at businesses, homes and diners. We loved creating an authentic spot for the folks of Jersey, some of the most prideful people in the country, who keep holiday tradition alive in a major way. We wanted the characters to be real. If you live in Jersey, you know them, they’re you, your neighbor, or at the diner down the block from you. We wanted it to be relatable and... Read More

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