Burger King Brazil is ready for the game, betting on another virtual campaign made for gamers. Its “Burger Glitch” campaign–from agency DAVID São Paulo–invites consumers to enter a hunt for buggy deals littered on the Burger King app and social channels that offer up to 40% off.
This campaign spot highlights common gaming glitches that gamers are all too familiar with. “We want to approach gamers the Burger King way. Celebrating the imperfections of the world, laughing at mistakes, embracing the uproar. That’s being “your way,” adds Rogério Chaves, DAVID’s creative director.
LOBO in São Paulo served as production and VFX house. LOBO’s Gabriel Nobrega directed the “Glitch” commercial.
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Credits
Client Burger King Brazil Agency DAVID São Paulo Pancho Cassis, global chief creative officer; Edgard Gianesi, Renata Leao, executive creative directors; Fabricio Pretto, Rogerio Chaves, creative directors; Renato Simon, Andre Mezzomo, creatives; Fernanda Peixoto, Tuna Canepari, Ana Beatriz Duarte, producers; Tony Ferreira, Gustavo Nanes, Arthur Gregolini, innovation & tech; Bruno Gonçalves, Bruno Portela, Fernanda Angelo, Gabriella Machado, Ully Correa, Natália Ferrini, Maiara Amaral, João Capusso, content; Mailson Dutra, Ana Veiga, data intelligence. Production/Visual Effects LOBO, Sao Paulo, Brazil Gabriel Nobrega, director; Danilo Enoki, lead CG, compositor; Felipe Frazao, lead 2D animation; Marcio Guerra, storyboard; Natan Zuanaci, Milton Dias, Marcos Smirkof, Natan Ernani e Guto Sposito, 3D modeling; Michel Maron, Larissa Paz, Camila Silva, Andre Lorenzini, Camila Xavier, Fernando Fracarolli, Fellype Navarro, Yumi Watari, Leonardo Deserbelles, 3D animation; Patricia Lobo, George Damiani, Victor Trovato, 3D render; Rafael Joy, Rafael Shiva e Murilo Barbelli, 3D rigging; Marcos Rigobello, 2D animation; Marccos Chaves, Thomas Mena, motion; Leandro Pena, lead compositor; Denis Milani, compositor; Clara Morelli, Tatiana Caparelli, post lead; Rosângela Gomes, Cristiane Santos, Bruna Boretto, 3D coordination; Eduardo Silva, Ricardo Vaz, postproduction. (Toolbox: Maya, Photoshop, Substance Painter, Chaos Vray, After Effects)
Heineken® is bringing a new approach to fan connection this summer. Whether it be music, movies or sport--only the biggest fans keep their old tickets as mementos. Now, Heineken is bringing 23-time Grand Slam champion and Heineken 0.0 Global Ambassador Serena Williams’ biggest fans together by re-activating her past tickets for this year’s U.S. Open.
As an extension of Heineken’s “Fans Have More Friends” campaign and in partnership with the tennis icon, Second Serve Tickets revives tickets from any of Williams’ past U.S. Open tournaments for a chance to score a seat in the exclusive Heineken Suite at Arthur Ashe Stadium at the 2026 US Open.
Fans at the 2026 U.S. Open can also purchase limited-edition Heineken 0.0 cans inspired by the ticket designs from Serena Williams’ six US Open championship wins, available exclusively at the 2026 US Open starting Monday, August 24 (while supplies last) alongside the full Heineken portfolio.
Simon Dolsten of Dolsten & Co. directed this hero spot--from creative agency LePub New York--which meshes live action and animation with Williams in the starring role. Read More
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