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    David Shane Directs Timothée Chalamet, Winona Ryder In “Edward Scissorhands”-inspired Super Bowl Spot For Cadillac LYRIQ, Leo Burnett Detroit

    By SHOOTUpdated:No Comments4128 Views

    Cadillac’s electric future is illuminated with a “slice” of nostalgia from Tim Burton’s “Edward Scissorhands” universe, in a new commercial debuting in the fourth quarter of this year’s Super Bowl.

    Directed by David Shane of O Positive for Leo Burnett Detroit, the spot stars Timothée Chalamet, as Edward Scissorhands’ son Edgar, and Winona Ryder, reprising her role as Kim, who is also Edgar’s mother. 

    “It’s rare when a work you’re proud of continues to live on and evolve with the times, even after 30 years,” said Tim Burton, who directed the original 1990 film. “I’m glad to see Edgar coping with the new world! I hope both fans and those being introduced to Edward Scissorhands for the first time enjoy it.”

    In the spot, Edgar, who has inherited his father’s shears for hands, finds many of life’s tasks difficult. To make them a little easier, Kim presents him with a new Cadillac LYRIQ — the brand’s first all-electric vehicle. Not only does he have his own transportation, but the LYRIQ is also equipped with the Super Cruise hands-free driver assistance feature, allowing him to confidently let go of the wheel when the system is engaged, and the vehicle is on an enabled road. 

    “We love the creative concept of Super Cruise and the LYRIQ opening up Edgar’s world and bringing confidence to his daily life,” said Melissa Grady, Cadillac chief marketing officer. “At a time when people are looking for an escape from the challenges of the past year, it was a privilege to revisit the beloved story of Edward Scissorhands in a fresh, modern way and showcase Cadillac’s electric future during the biggest game of the year.” 

    Super Cruise will be available on the 2021 Cadillac Escalade, CT4 and CT5, as well as the upcoming LYRIQ. 

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    Credits

    Client Cadillac LYRIQ Agency Leo Burnett Detroit Robert Clifton Jr., Matt Cramp, Matt Turner, Jason LaFlore, creatives; Patrick O’Brien, executive producer; Chris Bridgland, Steve Lampert, Ted Gott, strategy; Dayna Elconin, cross channel strategy; Bob Samuel, consulting producer. Production O Positive David Shane, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, head of production; Jeff Cronenweth, DP; Maia Javan, production designer; Melissa Des Rosiers, costume designer. Editorial MackCut Gavin Cutler, editor; Megan Heard, assistant editor; Gina Pagano, exec producer. Color  Company 3 Tim Masick, colorist. VFX/Post Framestore Larissa Berringer, exec producer; Jamie Hoskins Smith, sr. producer; Alex Roesch, production coordinator; Aron Hjartarson, executive creative director. Music Yessian Dan Zank, music arranger; Michael Yessian, head of production; Brian Yessian, chief creative officer; Gerard Smerek, exec producer/music mixer. Sound Design MackCut Sam Shaffer, sound designer. Audio Post MackCut Sam Shaffer, mixer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:David ShaneLeo Burnett DetroitO PositiveSuper Bowl



    Audi, BBH London and Glue Society “Light As You Like It”

    Friday, May 16, 2025

    Light can transform an entire space, change emotions and perspectives. The Audi A6 Avant e-tron’s panoramic sunroof with switchable transparency allows people to bring in, or block out, natural light when, where and however is preferable.

    In this spot for Audi from BBH London, light becomes the star of the show. The “Light, as you like it” campaign film uses a theatrical stage setting, placing the A6 Avant e-tron at the heart of a harmonized vocal performance in the middle of an empty concert hall. As the singers inside the car deliver a stunning acapella rendition of Reel 2 Real’s “I like to move it,” the sunroof becomes an active participant in the spectacle, controlling the light to highlight and obscure the performers in perfect sync to the track.

    The directing collective Glue Society helmed the spot. Production companies on the job were Biscuit Filmworks and Revolver.

    Uche Ezugwu, creative director at BBH London, said, “By using light as a dynamic storytelling tool, we’ve created something immersive, and hopefully entertaining. It’s a bold yet refined way to showcase Audi’s innovation.”

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