Created by TBWAChiatDay NY, this spot takes us to a concert where virtuoso violinist Itzhak Perlman is replaced by actress Rhea Perlman, underscoring the fact that you wouldn’t let someone else do your job. Hence, if your wealth manager isn’t managing your investments, then perhaps you need a different kind of wealth manager like those offered by BNY Mellon Wealth Management.
David Shane of O Positive directed Rhea Perlman as a musical soloist to cringe by.
CreditsClient BNY Mellon Wealth Management Agency TBWA\Chiat\Day, New York Rob Schwartz, CEO; Matt Ian, executive creative director; Tony Bennett, global creative director; Bryan Flynn, associate creative director/copywriter; Sal DeStefano, associate creative director/art director; Chad Hopenwasser, head of integrated production; Jason Souter, group executive producer. Production O Positive David Shane, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, producer; Sebastian Pfaffenbichler, DP; Maia Javan, production designer. Editorial Spot Welders Kevin Zimmerman, editor; Stephanie Crane, assistant editor; Joanne Ferraro, exec producer; Amanda Slammin, producer. VFX The Mill Dan Roberts, VFX supervisor; Mary Hayden, production coordinator; Philip Whalley, VFX producer; Tara DeMarco, Felix Urquiza, shoot supervisors; Glyn Tebbutt, 2D lead; Brad Scott, 2D artist. Post TCHYA! Peter Amante, Matt troub, Flame artists; Jen Sienkwicz, exec producer. Post The Mill Adam Scott, colorist; Thatcher Peterson, executive color producer; Antonio Hardy, color producer; Diane Valera, color coordinator. Audio Post Heard City Phil Loeb, Jodi Levine, mixers; Elizabeth McClanahan, assistant mixer; Gloria Pitagorsky, exec producer; Sasha Awn, producer.
Top Spot of the Week: Morrisons, Leo Burnett UK, Director Michael Gracey Present “The Greatest Show at Home” For Christmas
Morrisons, the U.K. supermarket and convenience store chain, has released its new Christmas ad, which presents “The Greatest Show at Home,” paying tribute to the hosts who put on the feasts which are the centerpiece of family get-togethers. Created by Leo Burnett UK and directed by Michael Gracey via production house Partizan, this :60 opens on a snowy evening, with a Morrisons delivery van arriving at a home. Inside, a lone oven glove catches a spotlight and springs to life, beginning to sing the opening line of “Give a Little Love.” As the ad progresses, we are taken on a journey through a series of festive kitchens, where the gloves provide moral support to hosts preparing for the big day.
The much-loved singing gloves, of course, have been a staple of Morrisons holiday cheer. And their new performance is set to the soundtrack of the aforementioned “Give a Little Love” from Bugsy Malone, recorded by a choir of 26 Morrisons colleagues at Abbey Road Studios--with talent spotted from across Morrisons stores, manufacturing sites and support office. The soundtrack sets the tone with the feel-good energy and celebratory warmth of a big “musical” production finale.
The gloves, now fully animated with distinct voices, sing their support for the nation’s family chefs--encouraging them as they prepare an array of indulgent Christmas dishes. From British turkeys and beautifully presented whole salmon, to party food from The Bestrange and indulgent desserts, the ad places Morrisons food front and center, offering a feast for the eyes as well as the table.
Gracey--who directed the feature The Greatest Showman--combines the playful charm of the oven gloves with a theatrical flair, giving the commercial a sense of... Read More