Instead of getting your head out of the clouds, what if you can drive headfirst into them? With the launch of the new Telluride X-Pro, Kia is taking on a whole new meaning to the phrase: “the sky’s the limit.” For the vehicle that provides the most elevated and refined driving experience of the Kia family of SUVs, creative agency David&Goliath crafted a campaign to blast off the Telluride X-Pro that is just as lofty as the heights a driver can reach in it.
This :60 titled “Clouds” is befitting of the campaign tagline, “Welcome to a new elevation. Directed by Philippe André of REVERIE Content, the tale opens on a couple
A :60 spot titled “Clouds” [LINK HERE] befitting of the campaign tag line, “Welcome to a new elevation,” launches tonight, 9/12 during the 74TH EMMY® Awards and tells a cinematic story the likes of which we haven’t heard or seen before. Under the deft directorship of Philippe André of REVERIE Content, the tale opens up to a couple going for a drive through the scenic, winding canyons of Telluride, Colorado, up towards Imogene Pass, situated over 13,000 feet above the town. With no paved roads in sight, they traverse up the mountain on treacherous, narrow dirt and rock paths, and throughout their journey, encounter oddities including a man in a painter’s outfit pulling along his donkey carrying buckets of paint and further up the mountain, blue paint dropping on rocks from the sky. Finally, when they elevate to the top of the mountain, the couple realize they may have gone too far — finding two painters on scaffolding painting clouds in the sky, literally. The end result is a poetic adventure that flirts with the surreal, while showcasing the majestic mountains and rugged capability of the Kia Telluride X-Pro.
“When you have a vehicle this elevated, it gives you license to push the limits, and show something we haven’t seen before,” said Ben Purcell, chief creative officer at David&Goliath. “We partnered with Philippe André at REVERIE Content and the gifted VFX artists at KEVIN to make the heightened reality feel all the more possible. And to tell this story, there was only one place that felt epic enough for that journey to begin, and that’s Telluride, Colorado. We faced lightning and mudslides, but the Telluride, just kept climbing. And earned its place at the very top.”
Director André added, “As we built the narrative of the climb, I wanted to balance the real and the surreal elements, letting the story unfold into a spectacular reveal. I particularly loved adding this growing sense of surreality in the otherwise very epic and awe-inspiring mountains of Telluride.”
CreditsClient Kia Agency David&Goliath David Angelo, founder & creative chairman; Ben Purcell chief creative officer; Frauke Tiemann, executive creative director/art director; Mark Monteiro, executive creative director/copywriter; Chris Davis, associate creative director/copywriter; Evan Bross, associate creative director/art director; Paul Albanese, managing director of broadcast production; Christopher Coleman, group executive producer; Karena Dacker, sr. freelance producer; Peter Bassett, managing director, integrated production & technology services; Cara Nieto, executive art producer; Bruno Cunha, group strategy director; Kelly Slater, associate strategy director. Production REVERIE Content Philippe André, director; Adam Frisch, DP; Cathleen O’Conor Stern, Rich Pring, partners/exec producers; JD Davison, Bernard Rahill, line producers; Hayley Diaz, staff production manager; Payton Dunham, Michelle Del Mese, production supervisors; Jeff Yeats, 2nd unit director. Editorial Spinach Adam Bright, managing director/editor; Jonathan Carpio, exec producer; Christy Torres, sr. post producer; Jared Deaver, assistant editor. VFX Yours Truly KEVIN Tim Davies, executive creative director/partner; Mike Dalzell, head of CG; Matt Longwell, CG supervisor; Sue Troyan, sr. exec producer/partner; Jami Schakel, sr. producer; Connor Van Der Linde, VFX coordinator; Ben Smith, Dag Ivarsov, Rob Winfield, Robert Murdock, 2D artists; Carl Harders, Kathryn Dougan, Kerry Graham, Nico Sugleris, 3D artists. Color The Mill Daniel Devue, colorist; Jackson Winkler, Alex Zhao, color producers; Baptiste Carrara, Frederick Agyemang, color assist. Audio Margarita Mix Nathan Dubin, audio mixer/sound designer; Whitney Morris, Paula Arnett, exec producers. Music Mophonics Shelley Altman, head of production/partner; Steph Altman, ECD/partner; Colette Huemer, exec producer; Roberto Murgia, composer.
We Are Pi Rolls Out Trailer For Nike-Backed Feature On Athletes With Olympic and Paralympic Dreams
Amsterdam-based creative agency We Are Pi debuted the trailer for Crois Pas Qu’on Dort (Don’t Think We’re Sleeping in English), an inspiring feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90-minute French language film, which was developed and produced by We Are Pi with the support of Nike, will premiere in mid January 2025 followed by a release in theaters at the end of January. It follows three protagonists from Paris and its suburbs: Charles-Antoine, a runner with an intellectual disability who won Gold at the Tokyo Paralympics and is competing in this year’s Paralympics; and Leyna and Maysane, French twin sisters and heirs to their Laotian-Algerian family’s very own taekwondo dynasty who are coached by their father and dream of competing in taekwondo at Paris 2024. The athletes were followed by a film crew over the course of five years, recording how their stories, their lives and their sporting achievements unfold over time. The film combines the rawness and intimacy of their everyday lives with the audacity of their sporting dreams, with their stories culminating at the Paris 2024 Olympic and Paralympics. Crois Pas Qu’on Dort was created with the aim of inviting a new generation of athletes in France into sport by inspiring them with the stories of our protagonists and the transformative power that sport had on their lives. The production began over seven years ago in 2017 with nearly two years of extensive casting sessions that involved viewing around 500 profiles of athletes. Two directors, Nick Walters and Lou Marillier, English and French, respectively, subsequently followed the selected young protagonists closely as they pursued their... Read More