In this heartwarming :90 online spot, we see a worker spreading joy by cleverly leaving pennies adorned with tiny little bows all around the office for his colleagues to find. Puzzled, these co-workers later in the day each make their way to their cars where they find California Lottery Holiday Scratchers on their windshields and realize the meaning of the special pennies.
A super appears on screen which reads, "A Little Gift Goes A Long Way."
The Argentines of Bob Industries directed the commercial, titled “Pennies,” for agency David&Goliath, with cinematography by Hoyte van Hoytema, known for his lensing of such features as Interstellar, Her, Tinker Tailor Soldier Spy and The Fighter.
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Credits
Client California Lottery Agency David&Goliath, Los Angeles David Angelo, founder & chairman; Greg Buri, creative director; Mark Monteiro, writer; Chris DeNinno, associate creative director/writer; Jenn Tranbarger, associate creative director/digital art director; Anthony Pasqualone, art director; Paul Albanese, managing director of broadcast production; Curt O’Brien, executive producer; Brandon Kusher, sr. broadcast producer. Production Bob Industries The Argentines, director; Hoyte van Hoytema, DP; T.K. Knowles, John O’Grady, Chuck Ryant, exec producers; Phillip Sheridan, line producer. Editorial Spinach James Duffy, editor; Doug Scott, assistant editor; Jonathan Carpio, producer. Telecine Company 3 Bryan Smaller, colorist. VFX & Online Method Studios Emily Irvine, Flame artist; Robert Owens, exec producer; Ananda Reavis, head of production, commercial finish; Thuy Ta, producer. Music SOUTH Music and Sound Design Audio Post Margarita Mix Nathan Dubin, mixer/engineer
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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