The average person’s attention span is just eight seconds. To promote the 2017 Kia Forte, agency David&Goliath plays on this insight by showing where the mind might wander (while driving) after eight seconds has elapsed.
In the :30 “Talent Show,” an aspiring singer daydreams that she is on stage performing in a competitive singing show. Kia Forte’s driver assist technologies bring her back to reality as the automatic braking system helps to avert a potential accident.
Phil Morrison and Joe Ventura of Epoch Films directed for agency David&Goliath.
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Credits
Client Kia Agency David&Goliath Colin Jeffery, chief creative officer; Mike Geiger, chief digital officer; Seema Miller, chief strategy officer; Paul Albanese, director of broadcast production; Christopher Coleman, executive broadcast producer; Andrea Mariash, director of art production. Production Epoch Films Phil Morrison, director; Joe Ventura, director; Toby Irwin, DP; Melissa Culligan, exec producer; Megan Murphree, head of production; Pat Frazier, producer. Editorial Spinach Editorial Grant Surmi, editor (courtesy of Exile); Grant Hall, assistant editor (courtesy of Exile); Adam Bright, editor (Hispanic market); Carlos Crooks, assistant editor (Hispanic market); Jonathan Carpio, Patricia Gushikuma, producers. VFX Eight VFX Shira Boardman, exec producer; Juliet Tierney, head of production; Philip Ineno, VFX supervisor; Colleen Brattesani, Anthony Petitti, Flame artists; Yann Mallard, art director; Marianne Magne, Nuke artist; Fred Hopp, CG supervisor; Jaguar Lee, matte painter; Lynn Luckoff, VFX producer; Evan Kantor, VFX coordinator; Philippe Chotard, system engineer. Licensed Music Tori Kelly “Hollow” (general market); Fifth Harmony “Sin Tu Amor” (Hispanic market). Sound Design stimmung Gus Koven, sound designer, Ceinwyn Clark, exec producer. Audio Post 740 Sound Larry Winer, sound engineer.
Stink Studios is launching the latest campaign for disruptive golf brand MANORS, marking a new phase in an ongoing relationship that previously shaped the brand’s evolution and delivered its most effective campaign to date. The new campaign marks the second collaboration on a golf performance wear line between MANORS and Reebok.
Director Dan French of Stink UK now returns to expand the brand’s distinctive world with “The United Kingdom of Golf.” Built around the uniquely British rituals and mishaps of the game, the campaign celebrates everything golfers have to overcome just to play the game, transforming familiar frustrations into surreal absurdity.
Narrated by European Ryder Cup Captain Sam Torrance, golfers battle hurricane-force winds, they disappear into impossibly deep bunkers, become trapped in commuter buses, full gear and all, they search for lost balls amongst flash mobs of sheep, and even get frozen into blocks of ice. Each vignette is rooted in an everyday truth of golfing in the U.K., just escalated ever so slightly. Enduring it is an endearing challenge.
The campaign strategically continues MANORS’ ambition to position golf as a cultural pastime, rather than an exclusive sport for an older audience. By leaning into the shared experiences that unite golfers, they build a richer, more relatable brand world that extends beyond the course.
For French, whose previous work helped establish MANORS’ tone, the latest project deepens a creative language built on craft and cinematic comedy. Inspired by Renaissance composition, documentary photography, and executed with practical in-camera effects, the film balances hyper-real imagery and tactile production design.
“It was an exciting brief to build on the... Read More
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