We open inside a talent agency where actor Pierce Brosnan (of James Bond fame) is meeting with his agent. He’s being pitched a new role, which happens to be the very commercial the audience is watching. As the agent describes various scenes, the actor confidently interjects with one action-adventure movie cliché after another, wrongly assuming he and the Kia Sorento he’s driving will encounter danger at every turn. He soon discovers that escaping to a beautiful place in the all-new Sorento is surprising and exhilarating enough.
Matthijs Van Heijningen of MJZ directed the spot, titled “The Perfect Getaway,” for agency David&Goliath, LA.
This is the sixth consecutive year that David&Goliath has created a Super Bowl spot for Kia. Last year’s :60 spot titled “The Truth,” featured Laurence Fishburne as Morpheus from The Matrix Trilogy for the 2015 K900 luxury sedan.
CreditsClient Kia Sorento Agency David&Goliath, LA David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Steve Yee, Ben Purcell, group creative directors; John O’Hea, creative director; Mike Cornell, sr. art director; Ben Tolbert, art director; Andy Sciamanna, sr. copywriter; Chris Juhas, copywriter; Paul Albanese, head of production; Christopher Coleman, executive producer; Marissa Bursteen, broadcast producer. Production MJZ Matthijs Van Heijningen, director; Joost Van Gelder, DP; Scott Howard, exec producer; Donald Taylor, producer. Editorial Union Editorial/Circus Jono Griffith, editor; Drew Johnson, assistant editor; Michael Raimondi, president/exec producer; Joe Ross, sr. producer. Post The Mill Sue Troyan, Enca Kaul, Reece Ewing, exec producers; Diana De Vries, sr. producer; John Shirley, 2D lead/VFX supervisor; John Leonti, head of 3D, creative director; Sid Harrington-Odedra, CG lead; Narbeh Mardirossian, Chris Payne, Rob Winfield, Yukiko Ishiwata, Fergal Hendrick, Patrick Wong, 2D artists; David Hampstead, James Mulholland, Sergio Xisto, Rim Khayat, Vasillis Pazionis, Filippo Forno, Adam Dewhirst, Christos Parliaros, Andrew Bartholomew, Adam Darrah, Michael O’Donoghue, Philip Maddock, 3D artists; Kieran Belshaw, matte painting; Daniel Midgley, production coordinator; Dave Ludlam, colorist; Thatcher Peterson, color exec producer; Diane Valera, color production coordinator. Music/Sound Design stimmung David Winer, composer; Gus Koven, sound designer; William Flynn, assistant sound designer; Jason Johnson, creative director; Ceinwyn Clark, exec producer. Audio Post Margarita Mix Nathan Dubin, sound engineer.
The Best Work You May Never See: C3P, No Fixed Address Show Us There Are No “Safe Spaces” In Canada When Kids Are Online
Creative agency No Fixed Address has partnered with the Canadian Centre for Child Protection (C3P) to raise awareness about the alarming increase in online child sexual exploitation in Canada. The “Safe Spaces” campaign alerts parents to the fact that nowhere is currently safe for a Canadian child--not their school, not their playground, not even their own bedroom--as soon as they’re online.
This “Safe Spaces” public service film--directed by Amélie Hardy via production company Carton Rouge--features the mothers of six victims of online sexual exploitation, telling their kid’s stories from the same places they assumed their child would be safe. These courageous moms have not only suffered the nightmare of what happened to their children, they’ve suffered under the assumption by many Canadians that it is somehow their fault for not keeping their children safe. This is the preconception the “Safe Spaces” campaign seeks to change. This can happen to anyone. Predators are everywhere online. And they’re targeting everyone. The campaign is urging Canadians to support the federal government’s Online Harms Bill, which would require social media companies to provide meaningful protection to children online.
“These courageous moms chose to share their heartbreaking stories to help Canadians understand why we desperately need legislation to protect our children from dangerous spaces online, just like we do offline,” said Lianna McDonald, executive director of C3P. “This is why we need safety regulations for the platforms kids use every day, as proposed in the Online Harms Bill.”
Alexis Bronstorph, chief creative officer at No Fixed Address, said, “We were blown away by the courage of these moms for sharing their stories.... Read More