DDB Chicago turned chicken to introduce TWIX Cookie Dough candy bars–namely a pair of vocal chickens who contemplate a twist on an age-old question. But instead of which came first, the chicken or the egg, the query this time around is which came first, the cookie or the cookie dough?
Titled “Philosophical Chickens,” this spot was directed by Ulf Johansson via Smith and Jones Films.
Client Mars Wrigley/TWIX Agency DDB Chicago Ari Weiss, global chief creative officer; Rodrigo Jatene, chief creative officer, Chicago; Colin Selikow, executive creative director; Patrick Almaguer, Mihail Aleksandrov, creative directors; Matt Blitz, head of production; Annie Larimer, executive producer; Nicole Schiavo, associate producer; Josh Drueck, global strategy director. Production Smith and Jones Films Ulf Johansson, director; Philippa Smith, exec producer; George Richmond, DP; Steve Smithwick, production designer. Editorial HutchCo Technologies Jim Hutchins, editor; Jimmy Hutchins, assistant editor; Jane Hutchins, exec producer. Color Company 3 Jean-Clement Soret, sr. colorist. Postproduction Framestore Kamen Markov, creative director; Guy Lubin, Luigi Russo, sr. Flame operators; Matt Dobrez, finishing/versioning; Alexia Paterson, Michael Brown, sr. producers; Alex Roesch, associate producer; Poppy Chadwick, VFX production coordinator; Conor Garnett, production assistant. Audio TheWorks David Axelbaum, sound designer/mixer; Tom Syoen, post producer.
Once again, this holiday season, BBDO New York and the American Red Cross have launched a campaign underscoring the urgent needs of families disrupted by disasters--something that occurs every eight minutes across the country, over 7,000 times during the
holidays alone.
Running on TV and online through December, the campaign include this PSA titled “Packing,” directed by Anthony Frattolillo via One Free Play. The spot begins with a family that appears to be preparing for a trip. But the mood shifts dramatically when it is revealed the reason they are really packing is an imminent wildfire, and that they are evacuating to a Red Cross shelter. The spot ends with a call to action: “They’re relying on us. We’re relying on you. Please donate.”
BBDO associate creative director Nicole Dombey shared, “I experienced an evacuation as a child, and I’ll never forget the quiet confusion of that moment. As a team, we wanted to capture that mix of innocence and uncertainty families feel in those moments.”
Director Frattolillo stated, “I’ve packed that same car three times, sat in that same traffic jam, worrying about my safety and the safety of my family, thinking we might not see home again. So when we made this film, I wanted people to feel what that moment is really like, the fear, the uncertainty, and the hope that someone will be there when you need them most.”
