Volkswagen offers an ode to “here” in a new series of films created, designed and produced by DDB Paris.
In the very particular context of the lockdown exit in France, the VW campaign celebrates new-found freedom and the return of the simple joys of life. Instead of creating a direct connection with the current events, the films take a more universal approach, reaffirming the human values of the brand. They all rely on the first and most essential emotional benefit of cars: freedom of movement.
In a minimalistic and poetic manner, the series of seven films shows all these places that matter to us, those “here” we can’t wait to go back to–seven places, seven slices of life, all at once insignificant, pleasant and touching. Each one ends with an aphorism about the value of “here.” Because now more than ever, taking you “here” is the greatest thing Volkswagen can offer its clients.
In this film titled “Float,” we see the simple pleasure of being “here” on a paddle boat in tranquil waters.
CreditsClient Volkswagen Agency DDB Paris Alexander Kalchev, executive creative director; Benoit Oulhen, copywriter; Mickael Jacquemin, art director; Corinne Persch, head of TV production; Florence Gabet, TV producer/post producer. Postproduction Mikros Sound The
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More