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    Home » Dell, VMLY&R Partner With Ballet Austin, eSight To Show “Nutcracker” To The Visually Impaired

    Dell, VMLY&R Partner With Ballet Austin, eSight To Show “Nutcracker” To The Visually Impaired

    By SHOOTSaturday, December 21, 2019Updated:Tuesday, May 14, 2024No Comments2763 Views
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    Dell Technologies and VMLY&R partnered with Ballet Austin and eSight to give members of the visually impaired community an even more magical holiday. With visual-assistive technology developed by eSight, this community got to witness earlier this month a live performance of The Nutcracker performed by Ballet Austin.

    With members across the community attending, “The Unseen Ballet” was a special event that brought families together this holiday season. One guest was an eight-year-old girl named Lily, who loves to dance. Lily was diagnosed with Optic Nerve Hypoplasia, which has led to blindness in her right eye and limited vision in her left eye. Despite her love for dance, her vision had prevented her from seeing a ballet performance. She came to the event in her very own ballet outfit, sat in the front, put on her glasses, and was able to see the ballet with her family for the first time. 

    The experience was a way to invest in Dell’s hometown and community of Austin, and live out the company’s belief that technology has the power to break down barriers and create opportunity for everyone.

    This short film–directed by Adam Barton of Resonant Pictures for VMLY&R–tells Lily’s story.

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    Credits

    Client Dell Technologies Agency VMLY&R Niraj Zaveri, group creative director, art director; Justin Ebert, group creative director, copywriter; Bobby Jacques, executive producer; Larissa Ananko, producer; Theresa Notartomaso, executive music producer; Alexandra Allen, music producer. Production Resonant Pictures Adam Barton, director; Alex Cullen, DP; Nathan Russell, producer. Editorial Cut+Run Editorial Stephen Jess, editor; Chrissy Doughty, assistant editor; Hope DuHaime, producer; Lauren Hertzberg, managing director. Audio Sound Lounge Tom Jucarone, sound engineer; Becca Falborn, executive producer; Lauren Mullen, producer.

    Genre:Documentary
    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Adam BartonDell TechnologiesResonant PicturesVMLY&R



    Blinkink Crafts A Baroque Stop-Motion Trip To The Moon For Dior

    Friday, February 13, 2026

    Blinkink has unveiled this richly imaginative stop-motion film for Dior titled A Ride of the Moon, directed by Nina Gantz and Renee Zhan, and voiced by 070 Shake. Conceived as a collaborative triumph of human craft, the film stands as a poetic reminder of the value of handmade artistry in an era increasingly shaped by automation and AI.

    Inspired by classical cinema--most notably Georges Méliès’ Voyage dans la Lune--the film for Dior’s Lunar New Year campaign is a baroque-infused journey that blends cinematic language with theatrical illusion. Set within an ornate 18th-century French theatre, it unfolds as a modern fairy tale told through flamboyant design, charming stop-motion animation and playful surrealism.

    The film builds around a Lunar New Year story, where a brave little horse’s showdown with a powerful, sassy adversary plays out. While cinematic and ambitious in scope, the film never takes itself too seriously, finding humor in exaggerated performances and clever theatrical tricks.

    The horse character is modelled after the Dior horse charm, assembled from sewing components and brought to life through meticulous stop-motion craftsmanship. The Moon appears as a Marie Antoinette-esque figure, who brings humor through an over-the-top performance.

    The production embraces old-school theatre mechanics to enhance its sense of wonder. Strings holding up clouds are deliberately visible, trapdoors open in the stage floor and sheets of translucent fabric become shimmering fountains. These visible illusions celebrate the joy of theatrical ingenuity and handmade problem-solving.

    The sets were entirely hand-painted and constructed, combining flat, painted backdrops with half-2D, half-3D elements. Layered sets,... Read More

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