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    Delta Air Lines Takes Off With “Small Stories” Mini-Docuseries From W+K NY

    By SHOOTUpdated:No Comments5697 Views

    It’s no secret that New York City isn’t always a comfortable place. Look no further than some NYC apartments: they’re small, noisy, and often packed with roommates. But New Yorkers wear their discomfort like a badge of honor. 

    Delta Air Lines is launching a campaign to show that it understands the discomforts of life in New York and is committed to making time in the air a little more comfortable. In partnership with W+K New York, Delta’s new mini-docuseries, “Small Stories,” featuring real New Yorkers who live in tight or awkward spaces (even a boat in the case of this piece titled “Christian”) while simultaneously highlighting the ways Delta continues to improve the in-flight experience out of NYC. With more new planes, more aircraft with seatback screens, and more First Class seats out of NYC than any other airline, Delta reminds us that while New York isn’t always comfortable, flying in and out of it can be.  

    The videos will run through November across Delta’s Instagram, Facebook, and Twitter channels as well as on YouTube. The films were created specifically for mobile, embracing the tight quarters of the phone the same way New Yorkers embrace the tight quarters of their apartments. Telling an entire story within a vertical format was the goal for Delta and W+K NY, as they could meet New Yorkers where they always are: on their phones.

     

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    Credits

    Client Delta Air Lines Agency Wieden+Kennedy New York Karl Lieberman, executive creative director; Sean McLaughlin, Matthew Moore, creative directors; Brad Phifer, copywriter; Grant Mason, Jed Heuer, art directors; Cheryl Warbrook, executive producer; Brendan Chareoncharutkun, strategist; Adrian Brinkley, social strategist; Nick Setounski, head of integrated production. Production Object & Animal Oscar Boyson, director; Justin Benoliel, James Cunningham, Dom Thomas, exec producers; David Duque-Estrada, producer; Kevin Phillips, DP. Editorial Joint Editorial Charlie Porter, editor; Brian Schimpf, post producer; Sebastian Allen, editorial assistant. VFX Dungeon Beach Carlos Raya, VFX Flame artist; George Dellinger, producer; Na Thirakomen, colorist. Sound Design Brett Fuchs, sound designer.

    Genre:Documentary
    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:Wieden+Kennedy New York



    Top Spot of the Week: Pearson Student Advises Younger Self In AI-Enabled Encounter From VaynerMedia, Hummingbird and Tool

    Thursday, March 5, 2026

    Pearson has launched its first global brand campaign in more than five years as the 182-year-old company continues its evolution into an AI-enabled education and reskilling leader.

    The campaign centers on a series of cinematic films featuring real learners in conversation with their younger selves. Using AI to recreate earlier versions of each participant, the films allow individuals to reflect on pivotal decisions, moments of doubt, and turning points that shaped their futures. The creative approach blends emerging technology with documentary storytelling grounded in lived experience.

    At a time when AI’s role in both education and creativity is under intense scrutiny, Pearson has taken a deliberate and considered approach. The technology is used not as spectacle, but as a reflective storytelling device, built around consent, authenticity, and human agency. It reflects Pearson’s strong support for AI in augmenting human potential with learning at the core.

    The first learner stories spotlight U.S.-based individuals, with additional international profiles launching later this spring as part of an ongoing global series that Pearson produced with VaynerMedia for creative, and Hummingbird and Tool of North America for production. Aqsa Altaf and John X. Carey via Hummingbird teamed to direct the “Impact Stories” films.

    This film introduces us to Jasmine who meets her younger 27-year-old self. The younger Jasmine has two kids and is pregnant with a third. She and her two children are living in a domestic violence shelter, sleeping on an inflatable mattress with a slow air leak. Now getting a Pearson education and on her way to realizing her dreams seven years later, Jasmine gets to impart a message of inspiration to her younger self.

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