An impromptu celebration breaks out in a diner but soon we realize that we’re witnessing the festivities–including the deployment of confetti-firing canons–in reverse. The good times are depicted in this spot titled “Change It Up” for Denizen from Levi’s.
Created by San Francisco ad agency Heat, the lifestyle commercial was directed by Tristan Holmes via production house Doomsday and lensed by DP Jackson Hunt. Helping to drive the reverse action were a musical score and sound design from Yessian Music, Los Angeles.
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Credits
Music/Sound:Yessian Music, Los Angeles; Andy Grush, creative director; David Gold, exec producer; Katie Overcash, producer; Jeff Dittenber, sound design; Michael Yessian, head of production; Brian Yessian, chief creative officer Audio Post: One Union Recording, San Francisco; Joaby Deal, sr. engineer; Vickie Sornslip, exec producer Agency: Heat, San Francisco Production: Doomsday, Los Angeles; Tristan Holmes, director
This film showcases how the first square sensor on Apple’s iPhone 17 Pro enables wider group portraits with higher resolution. Directed by Leeor Wild and Jason Nocito for agency TBWA\Media Arts Lab, “Smart Group Selfies” celebrates real communities around the world, including:
--Compton Cowboys reshaping urban cowboy culture
--Jeju Island’s Haenyeo, the intergenerational sisterhood of women free divers
--Korea’s Maltese dog owner community
--Southeast Asia’s Y3K aesthetic movement
--Indonesia’s long boat crew with viral sensation Rayyan Arkan Dhika
--Japan’s cosplayers and rockabillies
--Brooklyn nonnas
--The staff at Katz’s Delicatessen
The Center Stage front camera on the new iPhone lineup delivers a wider field of view and higher resolution--up to 18MP for photos--that automatically adjusts to fit everyone in the shot with greater detail. Users can shoot in portrait or landscape while holding their iPhone vertically, making it easier to capture group moments with a comfortable grip and centered gaze. Read More
