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    Department for Education, M&C Saatchi London, Director Vincent René-Lortie Develop “Skills For Life” To Realize Untapped Potential

    By SHOOTUpdated:No Comments2090 Views

    The Department for Education (DfE) in the U.K. has unveiled a major, multichannel Skills for Life campaign, “It all starts with skills,” which aims to inspire young people, adults and businesses to make the most of their potential. The push was developed in partnership with M&C Saatchi, London.

    This 40-second film, directed by Vincent René-Lortie (the director behind this year's Oscar-nominated live-action short film Invincible) through The Corner Shop, shows three individuals starting a new day, as a metaphor for their untapped potential, before following their journeys as they take their first steps to learning new skills.

    Talent featured in the emotive campaign includes real people who are just starting out, looking to switch or considering switching careers or looking to grow their business through a range of technical qualifications, training and skills.

    Guy Bradbury, creative partner, M&C Saatchi, said, “We’ve created a campaign that fires a starting pistol for people, provoking them to think about what they could achieve with new skills. We chose to use the start of a new day to represent a blank slate and untapped potential, with a powerful voice-note narrative to connect with our audiences on an emotional level, and a cast including real people to create greater authenticity.” 

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    Credits

    Client The Department for Education (DfE) Agency M&C Saatchi Guy Bradbury, creative partner; Holly Sutton-Williams, Dan Lacey, creative team; Sophie Lean, head of strategy; Shaun Okoh, sr. strategist; Ashley Williams, film producer. Production The Corner Shop Vincent René-Lortie, director; Magnus Joenck, DP; Tess Mitchell, exec producer; Ellie Fry, producer; James Hatt, production designer; Verity May Lane, wardrobe stylist. Production Services Co. The Productin Factory Eileen Gartside, producer; Benjamin Ross, production manager. Casting Road Casting Nicci Topping, casting director. Editorial Work Editorial Martin Leroy, editor. Online Post Absolute Matt Burner, colorist. Audio King Lear Jack Sedgwick, sound engineer. Music DLMDD Lizz Harmkan, music supervision; Theo Vidgen, composer.

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:M&C Saatchi LondonThe Corner ShopVincent René-Lortie



    The Best Work You May Never See: Travel Oregon, W+K Portland, Director Janssen Powers Unveil A State of Contrast

    Wednesday, February 11, 2026

    Travel Oregon, in partnership with creative agency Wieden+Kennedy Portland, has launched “The State of OR,” a campaign designed to entice new travelers to visit the state, while also reminding existing Oregonians what makes the state so remarkable. At the center of the campaign is the idea that Oregon is a diverse and expansive state full of contrasts, spread across seven distinct regions all in one place: cities or forests, relaxation or adventure, outdoors or nightlife, local charm or big city flair, the rugged or refined.

    And it’s not an either/or proposition as reflected in this 60-second spot directed by Janssen Powers via Slime Mold Productions. You can experience and enjoy all of the contrasting attractions and qualities. Shot and produced entirely in Oregon, the work reveals a truth about the world that is bigger than one state alone--that contrasts can coexist, that differences can spark not division but rather curiosity, discovery and possibilities. Oregon is both a place and a way of thinking that broadens the way we look at the world around us.

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