As part of celebrating stories of softness and strength, the maker of Angel Soft is continuing to celebrate the untold stories of all kinds of families. This time the campaign out of Deutsch LA introduces us to a pair of grandparents who share their real story about taking responsibility to raise their grandchild. Just in time for Thanksgiving, the video also encourage people to thank those who have impacted their lives in a “grand way” by using the hashtag #GranderThanks.
Eric Kaufman of Steelhead directed the video which is titled “Grander Parents.”
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST.
The limited access duration has come to an end. (Access was allowed until: 2015-11-19)
Credits
Client Angel Soft Agency Deutsch LA Pete Favat, chief creative officer, North America; Winston Binch, chief digital officer, North America; Karen Costello, Juan Oubina, executive creative directors; Melissa Langston-Wood, Jamie Levey, David Castellanos, Mariela Rueda, associate creative directors; Vic Palumbo, director of integrated production; Rachel Seitel, executive integrated producer; Tom Meloth, integrated producer; Dave Rocco, music director; Eryk Rich, music supervisor. Production Company Steelhead Eric Kaufman, director; Ted Markovic, exec producer; Jim Brattin, associate producer; Sean Cooley, line producer. Editorial Steelhead Ian Paxton, editor; Ted Markovic, exec producer; Jim Brattin, associate producer. Postproduction Company 3 Dave Hussey, sr. colorist; Ashley McKim, exec producer. VFX Steelhead Austin Meyers, director of visual effects; Ted Markovic, exec producer; Dennis Kang, broadcast motion design director. Music Score A Score Track Title “A Peace We Found” Audio Post Steelhead Chase Butters, mixer; Ted Markovic, exec producer.
Produced by The Corner Shop and directed by Peter Thwaites for Goodby Silverstein & Partners, Xfinity’s latest campaign includes this spot which introduces an unexpected member of the family, a Robovac. The :60 unfolds from the robotic vacuum cleaner’s point of view, gliding across hardwood floors and tracing the edges of a busy home. All around the household, family members are locked into their own screens--mom on a work call, daughter deep in reality TV, the boys absorbed in gaming. Even the dog keeps its distance, tucked under the table.
When dad calls out “movie night,” no one responds. That changes when he opens the Xfinity app and hits “Pause Kids’ Devices.” Instantly, the kids come running.
The family gathers on the couch, snacks in hand. The Robovac is right there with them. Spooked by a scary moment, the Robovac ducks under the couch before the youngest coaxes it back out with a kernel of popcorn.
The voiceover lands the idea: “Wi Fi so smart, it brings the whole family together. Xfinity, Imagine That.”
Type above and press Enter to search. Press Esc to cancel.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
