Deutsch New York created a “New Way to Well” campaign for VillageMD, a national provider of value-based primary care services, which included this spot titled “Factory” in which a doctor is literally whisked away in the midst of treating a patient, The commercial depicts a broken healthcare system–taking the form of a complex automated assembly line where patients don’t get the time and attention they deserve. VillageMD is then positioned as driving much needed change which keeps doctor and patient together, communicating and building a relationship.
Patrick Daughters of Anonymous Content directed the VillageMD package of spots, including “Factory," with Artjail serving as VFX house.
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Credits
Client VillageMD Agency Deutsch New York Samira Ansari, chief creative officer; Jeff Kopay, Craig Feigen, Adam Glickman, Matt Vescovo, Scott Kaplan, creative directors; Liz Gumbinner, EVP, executive creative director; Melatan Riden, EVP, head of art & design; Alexandre Correa, design director; Joyce Shi, Limber Zhang, designers; Miriam Franklin, EVP, head of integrated production; Gillian Burkley, sr. producer; Matt Onorato, digital producer. Production Anonymous Content Patrick Daughters, director; SueEllen Claire, exec producer; James Waters, line producer. Production Services Division Films Viktor Mara, line producer. Editorial Final Cut JD Smyth, editor; Maria Cunningham, assistant editor; Laura Mirabell, exec producer; Sarah Roebuck, managing director. Telecine Trafik Mark Gethin, colorist. VFX ArtJail John Skeffington, managing director/exec producer/partner; Elizabeth Thuvanuti Keating, head of production, NY & L.A.; Adriana Wong, sr. producer; Andreina Villabon, production assistant; Steve Mottershead, founder/executive creative director/shoot supervisor; JD Yepes, head of 2D, partner/VFX lead/shoot supervisor; Jackie Liao, head of 3D; Dayung Jo, Wes Cronk, 2D artists; Todd herman, Mark Ingle, Cody Chen, Emily Irish, 3D artists; Darren Chang, previz; James Healey, concept design; DJ Miranda, U.S. sr. data tech, NY & L.A.; Stephen Ramnarine, data tech. (Toolbox: Nuke, Maya, Houdini, Flame) Music JSM Joel Simon, CEO/CCO/co-composer; Nathan Kil, co-composer; Jeff Fiorello, VP/exec producer; Norm Felker, Andrew Manning, sr. producers; Sharon Cha, producer. Audio Post Heard City Phil Loeb, partner, sound designer & mixer; Gloria Pitagorsky, partner/managing director; Liana Rosenberg, producer.
Disney invites audiences into a heartwarming original story with A Disney Holiday Short: Best Christmas Ever, directed by Academy Award® winner Taika Waititi via production company Hungry Man. Premiering on Disney+ and online, and featuring the voice of John Goodman as Doodle, the short serves as the creative centerpiece of Disney’s new “Make Someone’s Holiday Magic” campaign.
At the center of the story is a little girl and her doodle who comes to life on Christmas Day after Santa mistakes the drawing for a holiday wish. The short follows the charming story of the friendship between the girl and the animated product of her imagination during this magical season in a uniquely Disney way. The film ends with a call to action for viewers, “Make Someone’s Holiday Magic,” which serves as the tagline for Disney’s holiday campaign this year. Renowned Walt Disney Animation Studios animator Eric Goldberg, the creator of beloved Disney characters such as Genie from Aladdin (1992), acted as an advisor on the animation of the short in collaboration with Untold Studios, Hungry Man and creative agency adam&eveDDB.
This short follows last year’s Emmy®-nominated, A Disney Holiday Short: The Boy & The Octopus, also directed by Waititi, whose numerous Disney credits include Marvel Studios’ Thor: Ragnarok (2017) and Thor: Love and Thunder (2022), and Searchlight Pictures’ Jojo Rabbit (2019), for which he won an Oscar® for Best Adapted Screenplay.
“What makes this story uniquely Disney is the fact that it’s set in the world of a kid. It’s a kid and her new best friend, navigating the complex world together, and doing it just with the power of friendship and imagination,”... Read More
