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    Home » Dhélet VMLY&R Delivers “Hugs” For Movistar Play

    Dhélet VMLY&R Delivers “Hugs” For Movistar Play

    By SHOOTMonday, May 4, 2020Updated:Tuesday, May 14, 2024No Comments2153 Views
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    Dhélet VMLY&R in Argentina released this spot titled “Hugs” for client Movistar, highlighting notable scenes of embrace from varied American classic films

    As a lot of people can´t be with their loved ones right now, Movistar decided to maintain an optimistic spirit with a message of hope. Movistar Play is the platform for movies, series and online content from Movistar, the largest mobile company in Latin America and Spain. They are part of the Telefónica group (which includes Vivo and o2).

    This promo film shows scenes of memorable hugs from series and movies of all times inviting people to imagine what the reunion with others will be like once the social isolation is over, hoping it will be like in the movies. All scenes were extracted from the content offered by Movistar Play in its platform.

    The music was produced both in its melody and in the lyrics by Papamusic together with the agency. The spot will run both on TV and social networks. Along with the full spot, shorter formats were also designed to be posted according to specific interests segmented by film genres.

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    Credits

    Client Movistar/Movistar Play Agency Dhélet VMLY&R Argentina Nino Goldberg, chief creative officer; Sergio Paoletta, general creative director; Nicolás Montanaro, Micaela Vergez, Juani Calvo, creative director; Marcelo Fontao, chief of production. Sound Papamusic

    Media Type:Broadcast Promo
    ScreenWork Categories:Commercial
    Video Tags:Dhélet VMLY&RMovistar



    Francois Rousselet Directs The Rolling Stones’ “In The Stars”

    Monday, May 18, 2026

    Following his acclaimed videos for “Ride em on Down” and “Angry,” Francois Rousselet re-unites with The Rolling Stones for a third time to direct the first single “In the Stars” from their new album “Foreign Tongues” starring Odessa A’Zion.

    Paying tribute to the band’s enduring influence on music, fashion, and culture, the film centers around younger versions of Mick, Keith, and Ronnie gathered in the ultimate recording session, a room overflowing with more than one hundred musicians, singers and dancers all jamming together in unison. Moving through the crowd, A’Zion guides us through the electric atmosphere, capturing the attitude, rhythm, and raw energy pulsing through every performer.

    Rousselet, who directed via Riff Raff Films, said, “One of the challenges for this production was not simply casting the sheer volume of talent required,..over 100 musicians and dancers in the space of a week, but ensuring every performer could convincingly inhabit the world of the band. Each musician had to quickly learn and perform the track in a way that felt authentic on camera.

    “The key was finding leads for the band who could truly sell the physicality of the performance. That human element was critical.

    “Without it, the de-aging wouldn’t feel believable or emotionally real. I didn’t want the shoot to feel constrained by the post/VFX requirements. It was important to me that the performers and camera could move naturally, the same way you would when filming a real band performance. That freedom and unpredictability is what gives the video its energy and authenticity.

    “To direct a third video for The Rolling Stones as someone who grew up as a true fan is an incredible privilege. Their music has shaped... Read More

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