Ntropic served as VFX/animation house on this deftly produced and conceived Diet Coke spot directed by Daniel Askill of @radical.media for CAA Marketing. The piece shows a woman's quest and extended reach for Diet Coke, a refreshing libation now housed in assorted differently designed bottles.
Visual Effects/Animation: Ntropic LA Nathan Robinson, executive creative director; Michelle Hammond, exec producer; Ron Moon, head of production; Simon Mowbray, creative director/Flame; James McCarthy, art direction/CG; Kirsten Collabolletta, producer; Patrick Vidal, Kevin Ta, compositors; Eugene Goryachev, pre-vis; Jerome Knight, Flame assist; Michael Bennett, EP/dir of business development; Marshall Plante, colorist; Kristy Navarro, color assist (Toolbox: Cinema 4D, Maya, Vray, Flame, After Effects, Nuke) Agency: CAA Marketing, Los Angeles; Production: @radical.media, bicoastal Daniel Askill, director
Nike, W+K Amsterdam, Director Rich Hall Chronicle “The Five Stages of Haaland”
Directed by Rich Hall via Riff Raff Films for Wieden+Kennedy Amsterdam, this Nike film--titled โThe Five Stages of Haalandโ--reimagines a one-on-one battle through the goalkeeperโs perspective, dramatizing his psychological descent through the five stages of grief with Erling Haaland, the Norwegian soccer superstar, charging toward him.
Haaland scoring a goal is inevitable and the goalie knows it, experiencing the five stages-Denial, Anger, Negotiation, Despair and finally Acceptance. The hyper-stylized processing of the five stages with Haalandโs onslaught unfolding before our eyes blends cinematic intensity and humor, delivering a fresh exhilarating, tongue-in-cheek take on sports advertising.
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