ITV’s streaming platform, ITVX, launches its new season of available comedies with an aptly timed series of advertisements starring actors from ITVX exclusive shows. Included in the mix of spots in the “Comedy is Back in the Building” campaign from agency ITV Creative–and directed by JILL, the team of Phil Morrison and Joe Ventura, via production house Epoch Film UK–is this piece titled “Stand Up Desk.”
JILL’s Ventura said, “Phil and I largely prefer the style of comedy where it takes place in an ordinary world where jokes happen to crop up organically. We wanted to avoid being hams when it came to this campaign in every sense–from casting to what lenses we used – in order to honor the unique rhythms in British humor. ITV has played such a vital role in the world of comedy in the U.K. and beyond, so we knew that we had to nail that element in particular.”
Credits
Client ITV, ITVX Agency ITV Creative Nike Garner, director of creative; Chris Vernon, executive creative director; Victoria Barnard, campaign management & strategic planning; Katie burrow, head of campaign production; Jonathan Truin, Matt Legg, Joaquin & Bailey, creatives; Mike Lomas, Ben Peers, sr. designers; Luke Fraser, sr. producer; James Hillhouse, lead strategist; Rosie Gilligan, campaign lead; Ella Clay, Mike Johnson, sr. campaign managers; Nana Hughes, head of scripted comedy; Jane Stiller, chief marketing officer; Paul Ridsdale, director of marketing; Ed Ross, sr. head of marketing; Simon Ricks, marketing lead; Hannah Costello, marketing manager. Production Company Epoch Films UK JILL (Phil Morrison, Joe Ventura), director; Jacki Calleiro, executive producer; Ewen Brown, producer; Sam Dawking, 1st AD; Mott Hupfel, DP; Olly Williams, production designer; Hannahy Edwards, wardrobe; Rachel Hearle, makeup artist. Editorial Work Editorial Mark Edinoff, editor; Lola Cookman, edit producer. Postproduction Coffe & TV Johnny Fairburn, post producer; Nick John, VFX supervisor; Davide Pascolo, Rory Whittle, VFX artists; Simona Cristea, colorist. Audio 750mph Miichalis Anthis, sound engineer; Aishah Amodu, sound producer.
Tom Tagholm of Various Films directed this moving piece for the U.K.โs Department of Health and Social Care (DHSC) out of creative agency MullenLowe UK.
Focused on adult social care, the public service film delves into the world of care providers and how they connect with those they help. We feel how gratifying it is to assist people in daily tasks, the value it brings to their lives--and to the lives of those who provide this special care.
Itโs a special career for people who might not have previously considered the role. Itโs about a fulfilling job that fulfills lives. Thereโs a shared, reciprocal energy that emerges from working together in this way.
Capturing this dynamic and doing justice to this human story grew out of the creatives and filmmaker spending an extended amount of time in this world--long before any scheduled lensing. At this juncture, there were no cameras, just getting to know those involved--sharing tea and chatting, driven by a curiosity about life.
And this facilitated down the line the capturing of real human stories--trying not to get in the way of the natural rhythms of these special relationships as they unfolded. The mission was to recognize and capture all this--and in some cases uncover the significant moments and feelings inside of an apparently normal day. At the same time, the role of adult special care providers isnโt sugarcoated. There are challenges on both sides of the relationship. Yet there is a magic to the seemingly mundane, practical beats in a life--getting from point A to point B, answering emails, shopping, the daily tasks where the connection felt the most vivid and inspiring. One such task was seeing a man in a kitchen, cutting an onion for the first time, experiencing the joy of cooking.
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