Directing duo rubberband. of production house SMUGGLER blends sport and symphony in perfect harmony in “Sabrina” for Nike, featuring basketball superstar and newly minted WNBA champion, Sabrina Ionescu.
Playing on the court alongside classical musicians, the film masterfully captures the passion and precision of basketball in sync with the elegance of strings and horns, creating a harmonious celebration of athleticism and artistry.
Client Nike Basketball Creative Nike Basketball Anthony Coleman, creative director; Keith Liban, art director; Eric Pagsanjan, designer; Megan Sedey, sr. creative producer; Afnan Altimimi, copywriter; Colton Bowshier, digital producer; Steven Thon, digital designer. Production Company SMUGGLER rubberband., director; Patrick Milling Smith, Brian Carmody, Jaclyn Larson, exec producers; Sue Yeon Ahn, managing director/exec producer; Andrew Colon, chief operating officer; Alex Hughes, head of production; Josh Sondock, producer; Brooke Eliot, production supervisor; Zaida Fakih, 1st assistant director; Pat Golan, DP; Sean Dommett, Technocrane lead technician; Mathias Peralta, chief lighting technician; Liam Moore, production design; Marisa Papavero, art coordinator; Simon White, SFX; Sarah Michelle Davis, makeup. Editorial Cabin Edit Amber Saunders, editor; Carr Schilling, managing partner; Adam Becht, managing director; Liz Lydecker, director of production; Britt Carson, exec producer; Esther Gonzalez, sr. producer; Sidney Williams, cutting assistant. Color The King of Birds Aubrey Woodiwiss, colorist; Chloe Richardson, color producer. VFX Cabin FX Audio No. 8 George Castle, James Benn, sound designers. Cast Sabrina Ionescu
Creative agency ROSA PARIS has conceived of this bank ad that doesn’t look like a bank ad for Banque Populaire. The financial institution supports the creation of 200 new businesses every day across France--and that is reflected visually in this commercial with a mesmerizing metaphor of blooming flowers to symbolize the widespread impact of entrepreneurship and local growth.
This ode to flower power was directed by Thomas Calley and produced by Frenzy Paris. Calley’s 2023 film Le Règne Animal (The Animal Kingdom) won five Cesar Awards, underscoring that he’s a custom fit to bring this cinematic-style brand film to life.
“In our rapidly-evolving society, success is no longer just a personal achievement. It has become more collective, more local, and more sustainable. It’s no longer just about numbers or titles; it’s a human adventure that impacts those around us. This film is an anthem to entrepreneurship and a symbolic demonstration of the power an entrepreneur holds: the ability to improve the world around them,” said Jean-Patrick Chiquiar, co-founder, ROSA PARIS.
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