This 90-second commercial is a series of touching and humorous vignettes that show people coming together over a beer. We see a woman being included in a business meeting, her talent being sought out unexpectedly as she’s handed a bottle of beer as a welcome to join the decision-making process. A guy carrying out of the office his belongings stuffed in a box is cheered when a co-worker flags him down at the elevator to go grab a beer. A friend consoles another at a funeral with a nonverbal invite to have a beer. In addition to corporate employees, working professionals in a restaurant, musicians and varied others bond over a brew. 

As the ad comes to a close, we’re reminded, “It’s never just about the beer. It’s about being together.” That’s a message that resonates arguably more than ever during a pandemic marked by lockdowns which have isolated so many of us. And to have that message reach and unite a vast audience on Super Bowl Sunday adds all the more to its relevance and bringing people together to share and enjoy

Adam Hashemi via production house RESET directed “Let’s Grab A Beer” for Wieden+Kennedy, Portland, Ore. David Fincher served as an EP for RESET on the job.

Credits

Client Anheuser-Busch InBev Agency Wieden+Kennedy, Portland, Ore. Production RESET Adam Hashemi, director; David Fincher, exec producer. Editorial Exile Kirk Baxter, editor. Music Barking Owl, West Los Angeles, Calif. Atticus Ross, composer; Kelly Bayett, creative director. Sound Design & Mix Ren Klyce, sound designer/mixer.

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