A cure for writer’s block emerges in this Kia spot–aptly titled “Writer”–directed by Alex Feil of Believe Media for agency David&Goliath–with a musical score from SOUTH Music and Sound, and sound design out of Margarita Mix.
Turns out a spin in an electric Kia vehicle helps our protagonist find inspiration for penning a script that goes back centuries, telling a story of adventure and romance.
Client Kia Agency David&Goliath David Angelo, founder & creative chairman; Ben Purcell, chief creative officer; Frauke Tiemann, executive creative director/art director; Mark Koelfgen, executive creative director/copywriter; John O’Hea, group creative director/art director; Steve Clarke, group creative director/copywriter; Tiffany Smith, creative director/copywriter; Rick Standley, creative director/art director; Paul Albanese, managing director/broadcast production; Christopher Coleman, executive producer; Peter Bassett, managing director, integrated production & technology; Allan de Leon, executive digital producer; Riz Soriano, producer; Laura Forman, chief strategy officer; Bruno Cunha, group strategy director. Production Believe Media Alex Feil, director; Liz Silver, Marc Benardout, exec producers; Vitaly Koshman, head of production; Rob Newman, producer; Ken Seng, DP; Tessa Posnansky, production designer; Franck Chevalier, key costumer. Editorial Spinach Adam Bright, editor; Jonathan Carpio, exec producer; Patricia Gushikuma, producer; Robby Salisbury, assistant editor. VFX & Color JAMM Jake Montgomery, VFX supervisor/lead compositor; Andy Boyd, VFX supervisor/lead CG; Tim Robbins, Mikey Smith, Flame artists; Zachary DiMaria, Anthony Thomas, lead CG artists; Connie Ho, Jaguar Lee, Fred Hopp, CG artists; Jon Lazar, production coordinator; Ashley Greyson, sr. producer; Asher Edwards, exec producer; Adam Scott, colorist; Carver Moore, color assist; Anna Dood, color producer. Music SOUTH Music and Sound, Santa Monica, Calif. Nathaniel Morgan, Jon Darling, composers; Dan Pritikin, Matt Drenik, creative directors; Ann Haugen, exec producer; Ignacio Zas, producer. Sound Design/Audio Post Margarita Mix Nathan Dubin, sound designer/mixer; Whitney Warren, Paula Arnett, exec producers; Sean Melia, Mike Murzyn, assistant audio mixers; Matthew Horist, post coordinator.
Director Jody Hill of production company Caviar teamed with Wieden+Kennedy, Portland, Ore., on “The Trial of Luka Dončić,” a playful spot for Nike’s Jordan Brand introducing the highly anticipated Jordan Luka 4 sneakers at a point when Dončić’s brand is rising following his blockbuster trade to the Los Angeles Lakers. Set in a lively courtroom scene, the film humorously places Dončić on trial for his “bad behavior,” only to have the proceedings hilariously derailed by the star’s irresistible Jordan sneakers. Featuring spirited chants, unexpected alliances, and a final wink from Dončić himself, the spot immediately started going viral upon its release. “In The Trial of Luka Dončić, our director Jody Hill has been able to capture the electric energy surrounding Dončić’s impact both on and off the court--excitement that is a perfect fit for Jordan Brand,” said Caviar EP/managing director Michael Sagol. “Jody brings his signature comedic talent to delight audiences with a final wink moment that makes the humor in this spot so infectious.” The film is now live on Jordan Brand’s YouTube channel and across Caviar’s platforms. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/04/27123223/The-Trial-of-Luka-Doncic-Jordan-Brand.mp4"][/video] Read More
